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Events & Workshops / South Australian Tourism Conference
Save the Date for 2025!
The South Australian Tourism Conference is the state’s pre-eminent annual networking and professional development event for the tourism industry and broader visitor economy.
Save the date for next year’s conference, to be held on 12-13 June at Morphettville Racecourse Wolf Blass Events Centre.
The two-day program will incorporate a diverse and informative range of expert keynote speakers, breakout sessions, panel discussion, workshops and masterclasses, networking, and trade exhibitors.
Evolve, Engage, Excel: Navigating the Future of Tourism
The 2024 South Australian Tourism Conference, held on 4-5 June at the new Morphettville Racecourse Wolf Blass Events Centre, explored the evolving landscape across the tourism industry, with a focus firmly on our future visitors. By placing customers at the heart of every tourism business, operators can position themselves for the future.
Our impressive line-up of speakers and presenters delved into the theme, Engage, Excel: Navigating the Future of Tourism. They guided the delegates through the changing dynamics of the customer journey and educated them on the intricacies of the new customer landscape, emphasising the need for continuous adaptation and innovation.
Highlights from 2024
The Future is Now – Steve Sammartino
Emphasized the growing importance of human interactions in the age of AI. He urged businesses to be authentic, reduce choice overload, and invest in meaningful visitor interactions.
Augmenting visitor experiences with digital storytelling – Rhys Sandery
Activate your space or place through visitors’ personal devices using powerful, yet simple tools like augmented reality, QR codes and Google My Maps. Technology presents immense opportunity to extend your visitors’ experience and enhance your storytelling.
Revolutionising Tourism: Leveraging AI, ChatGPT and Prompt Engineering for Unmatched Productivity and Marketing – Simone Douglas
Before you start using an AI platform (such as ChatGPT), take the time to train it like you are hiring a new employee for that role – feed it the skills you want it to have, everything you need it to know about your business, the outputs and outcomes you would want that employee to achieve.
Managing Your Online Reputation & Guest Feedback – Avril Carter
360 degree customer profile is recommended to tailor experiences, build strong customer relationships and personalise online review responses. Reviewpro can be used as a tool to collect data for customer profiles.
Generation Impossible: A guide to engaging Gen Z in your destination marketing – Hannah Statham
Gen Z are hyper aware when being sold to and prefer content that look like they’ve been made by a creator (formerly influencer). For a business, it takes on average 1.5 hours to create one piece of content that aligns with Gen Z.
The Darker the Sky, the Brighter the Stars – Kelly Kuhn
SA is in a great place to build ourtourism industry into a powerhouse performer on a national level.
Evolve, Engage, Excel: How can tourism navigate its future as a force for good? – Tim Jarvis
We all need to be thinking about our carbon footprint – for ourselves, our visitors and our planet. If you think you are too small to do anything think about the impact of a mosquito in your bedroom!
Aboriginal Sensitivity & Respect Training – Haydyn Bromley
Lean into being uncomfortable in seeking to better understand how the past, both far and recent, continues to have an impact. Excellent sharing of principles of cultural safety to assist in developing culturally sensitive and respective interactions with Aboriginal people and community.
Want to recap on the 2024 SA Tourism Conference?
2024 SA Tourism Conference Sponsors
