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Events & Workshops / South Australian Tourism Conference

Evolve, Engage, Excel: Navigating the Future of Tourism

The 2024 South Australian Tourism Conference explored the evolving landscape across the tourism industry, with a focus firmly on our future visitors. By placing customers at the heart of every tourism business, operators can position themselves for the future.

Our impressive line-up of speakers and presenters delved into the theme, Engage, Excel: Navigating the Future of Tourism. They guided the delegates through the changing dynamics of the customer journey and educated them on the intricacies of the new customer landscape, emphasising the need for continuous adaptation and innovation.

About the Conference

The South Australian Tourism Conference is the state’s pre-eminent annual networking and professional development event for the tourism industry and broader visitor economy.

This year’s conference was held on 4-5 June at the new Morphettville Racecourse Wolf Blass Events Centre.

The two-day program incorporated a diverse and informative range of expert keynote speakers, breakout sessions, panel discussion, workshops and masterclasses, networking, and trade exhibitors.

Day 1 – Workshops & Masterclasses

There were 14 Workshops and Masterclasses across a range of topics and engage with top industry experts. These sessions had been crafted to offer practical insights, knowledge and skills that the delegates could take into their business immediately.

Welcome Event + Hello SA Top Tourism Town Awards

We brought the festivities to Jetty Road for a night of celebration, marking the official kickoff of the 2024 Conference thanks to our Welcome Function partners, the City of Holdfast Bay and Jetty Road Glenelg. Molly’s at the Colley Hotel, offered an experience where the delegates truly savored La Dolce Vita in the heart of Glenelg with her balcony bar and contemporary Italian cuisine! As a part of the evening’s excitement, we announced the winners of the Hello SA Top Tourism Town Awards.

Day 2 – Main Conference

Packed with an impressive line up of motivating speakers, diverse breakout streams and an engaging tradeshow, our Day 2 program inspired a dynamic and forward-thinking tourism industry as we navigated the future of tourism. We rounded out the Conference with drinks and nibbles at our Wine Down Drinks.

The 2024 SA Tourism Conference:

  • Provided thought leadership and inspired a sustainable, regenerative, dynamic and forward-thinking tourism industry in South Australia.
  • Encouraged leadership, service excellence and best business practice, and built the professional capabilities of tourism industry operators.
  • Inspired creative solutions to tourism challenges.
  • Assisted delegates to develop new ideas, strategies and practices that meet current and future needs, trends and opportunities for businesses, destinations and visitors.

2024 SA Tourism Conference Sponsors

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