Jing Cao, Managing Director, Chinese Language & Cultural Advice
I provide management consulting, cultural competency training and business strategy development for many Australian brands, education institutions and government agencies. I sit on many corporate advisory panels to help clients develop business and cultural intelligence skills needed to build partnerships and expand into the China market.
Rich Crazy Asians
If you are a retailer or a tourism operator, ignoring the Chinese visitors will be a major strategic error. But what exactly do you have to do in order to create strong brand positioning? What investment should you make, and what mistakes should you avoid?
