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Just an hour from Adelaide, Aldinga is set in a spectacular part of South Australia’s coastline and the Fleurieu Peninsula. From iconic Port Willunga, with its historic jetty pylons, beach caves and spectacular burnt-orange cliffs; to the reefs, rock pools and driving on the sand at Aldinga Beach, the beaches really are second to none. Enjoy beach and cliff-top dining with sea views; stunning coastal walks at sunset or sunrise; as well as great shopping, super friendly locals and a wide choice of places to stay. Aldinga is the place to be.
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Surrounded by stunning coastline, clear blue water, sandy beaches, pristine islands, rocky cliffs, granite boulders, rivers and fertile farmland, Victor Harbor offers an amazing range of experiences. Throw in great restaurants, friendly locals, incredible wildlife, and you have a perfect basis on which to plan your perfect escape. South Australia’s favorite holiday destination, only an hour away from Adelaide and so much to do within walking distance. If you love the outdoors and nature, Victor Harbor is the perfect place to visit.
Wallaroo, located in Yorke Peninsula’s Copper Coast, is South Australia’s favourite seaside destination where you can relax and unwind. Wallaroo welcomes all with many accommodation choices – where you’ll always be close to the sea and can enjoy a swim, water activities, fishing or simply feel the sand between your toes. Heritage buildings give the town its unique character and discovering that past is part of the towns charm. Indulge in fresh seafood, locally brewed beer or distilled gin whilst you watch the stunning sunsets that will leave you with lasting memories of your time in Wallaroo.
Boasting 300 days of blue-sky sunshine, accessible beaches, extensive maritime heritage, a dramatic steelworks industry and extraordinary marine aggregations, Whyalla has something for everyone. A visit to Whyalla will Unearth a relaxed, diverse community passionate about its place as one of South Australia’s largest regional cities. Located on the western shore of upper Spencer Gulf, 385km northwest of Adelaide by road and 40 minutes by air, with a population of approximately 22,000 and an average yearly rainfall of 271mm. Whyalla is a destination of choice and is positioned at the Gateway to the impressive Eyre Peninsula region.
Looking for an unexpected side to the Barossa? – welcome to Williamstown where a world of exploration awaits!! Located in a region renowned for outstanding culinary experiences – Williamstown serves up the Barossa with a twist. You can choose your own adventure in this beautiful outdoor playground – adrenaline-filled, thrill-a-minute, or calm and contemplative, soaking in the peace of the natural world. Easily accessible from Adelaide, the one-hour drive means you can pack the bikes and kayaks and head off for an action-packed daytrip or set up base camp and explore the region in depth.
Willunga’s charm, historic buildings, quaint streets, and creative spirit are the secret ingredients to a very special South Australian blend, which keeps people coming back time and again. Willunga is perfectly situated, just a 50minute drive south of Adelaide, nestled alongside the internationally recognised McLaren Vale Wine Region and only minutes to the Fleurieu Peninsula beaches. A treasure trove of heritage cottages, shops, galleries, cafes featuring local produce inspired menus, three pubs, cellar doors, taphouses and a thriving national award-winning weekly farmers market
Robe, South Australia’s favorite seaside town. On arrival visitors are captivated by the sparkling aquamarine ocean and enjoy the incredibly diverse scenery. You can spend the day salt kissed and sandy toed on Long Beach, enjoy the rich history, walk to the famous Obelisk, enjoy the art, architecture, food, wine, beer and some of the best coffee and ice cream in Australia. If you are looking for a relaxing seaside escape in a picturesque fishing village, come and experience the magic of why Robe is known as ‘South Australia’s favorite seaside town’.
Tanunda is the perfect destination for families! While our Barossa region may be renowned around the world for our grape growing and winemaking, but there is a whole world of adventure to discover in our beautiful region for the young and young at heart. The proof is in the pudding, so come along as we show you the very best of beautiful Tanunda for families. And with less than an hour’s drive from Adelaide, there’s little time for the obligatory ‘are we there yet?’ from the back seats, before arriving at your accommodation!
Port Lincoln, situated at the southern tip of Eyre Peninsula, is known for its pristine coastline, immersive wildlife experiences and world-renowned seafood, Port Lincoln is only a short 30-minute flight from Adelaide. A self-drive break is so worth the journey through the state’s regions and allows you to explore the diverse activities right on your doorstep, all at your own pace. An amazing array of fresh seafood is harvested and farmed from the pristine waters in and around the Southern Eyre Peninsula featuring on many menus by talented, local chefs. We invite you to come visit and experience this amazing region.
Renmark offers the ultimate riverside destination to relax and recharge, reconnect with nature and make memories that will last a lifetime … Nestled on a sweeping bend overlooking the Murray River, Renmark boasts an abundance of history, spectacular river scenery and rose gardens, award winning houseboats to hire, an extensive local produce and craft beverage scene, tracks and trails to explore, national parks to discover, murals and silo art, regular events, riverside camping and plenty of uninterrupted river views. You’ll soon discover you need to stay a little longer to experience all that Renmark has to offer!
Nestled between a stunning swimming beach and the calm waters of the Onkaparinga Estuary, Port Noarlunga is the perfect holiday destination for families, singles, couples and friends. Just 45 minutes from Adelaide, the village is home to vibrant cafes and international cuisine, beautiful homeware and fashion shops, and art galleries. The seaside views are amazing; and the long jetty will take you to the edge of the reef, vibrant with marine life. With a variety of accommodation options including villas and beach houses Port Noarlunga needs to be on your bucket list.
Penneshaw, is a stunning seaside town located on the eastern side of Kangaroo Island. Its less than an hours’ ferry ride from mainland South-Australia. Upon arrival into Penneshaw, this coastal township shows off the pristine beach and clear blue water. Penneshaw is arguably one of the most scenic towns in South-Australia with panoramic ocean views over backstairs passage to mainland Australia. With a population of approximately 300, nature, farming, wildlife and tourism are Penneshaw’s main economic drivers. Penneshaw boasts superb coastal and bushland walks, dolphin and seal cruises, snorkeling safari’s, penguin tours, quality dining experiences and picturesque seaside accommodation.
Welcome to Port Adelaide, South Australia’s great waterfront city. It is a perfectly located destination which is only 20 minutes from both the Adelaide Airport and CBD, and offers the convenience of city life in a picturesque setting truly unique to South Australia. Port Adelaide was founded in 1840 as the major port into South Australia and today is cultural hub with high quality eateries, a thriving arts scene and the world’s only inner city dolphins.
Port Elliot is an idyllic seaside village, nestled on the southern coastline of the Fleurieu Peninsula. It is a popular holiday destination, year-round, located just over one hour south of Adelaide. Spend your summer days on the magnificent beaches; surfing, body boarding, swimming, and building sandcastles or cruise the coast in search of Southern Right Whales from May to October, following the Encounter Bikeway. This historic seaside village is a great destination for young and old with its trendy cafes, retail shops, cliff top walks and playgrounds scattered throughout the town. Come and discover this hidden treasure today.
Murray Bridge is a destination of choice for travellers and adventurers from within South Australia and even further afield. Just an hour’s drive up the South Eastern Freeway from Adelaide, its unique position on the Murray River, offers natural beauty and unique experiences in a flourishing regional centre. This riverside oasis is a thriving hub of fun and excitement, bursting with opportunity and adventure just waiting to be explored. Everyone is invited to visit and experience the beauty and excitement. When planning your next getaway think of Murray Bridge and Make it Yours.
When you’re writing your bucket list of South Australian food and wine experiences, make sure Nuriootpa, in the heart of the Barossa, is right at the top. A getaway to Nuriootpa will position you within walking (or cycling) distance of extraordinary cellar doors and renowned culinary experiences, with the great outdoors at your doorstep. Less than an hour’s drive from Adelaide, take a day trip or, allow time to savour everything this town has to offer and plan for an extended foodie escape. For a taste of some of the best of the Barossa – schedule a foodie escape to Nuriootpa.
Would you like to be amazed, soak up the sun, taste award winning wines, savour delicious local fare, get close to nature and stay at a peaceful retreat? It all awaits you in McLaren Vale! We are home to over 90 cellar doors, featuring exceptional wines, and many local eateries that showcase fresh, seasonal produce. Visit our iconic architectural masterpiece or take a gloriously scenic walk or cycle among native wildlife. We’re a friendly mob too, always ready with a smile and recommendation as to where to go next. Leave feeling reinvigorated, with a full belly and happy heart!
Located just an hour and a half north of Adelaide, Moonta is surrounded by pristine beaches, rising sand dunes, abundant fishing, outstanding heritage buildings and history from its copper mining days, and a laid back and welcoming atmosphere. From traditional shack accommodation, camping, caravan parks through to high end luxury on the beachfront, the choices are yours. Catch your own food on a Fishing Charter or slip into one of the many Cafes, hotels, and restaurants. With all its attractions, you are also just a stone’s throw from Yorke Peninsula’s distilleries and breweries…and the many attractions this emerging region has to offer.
Perfectly placed between Adelaide and Melbourne, Mount Gambier is a regional city that is fast gaining a permanent place on Australia’s must–see list. Basing yourself in Mount Gambier to explore the natural wonders and prehistoric lands of the surrounding region will allow you to be both thoroughly entertained and totally relaxed. Many major attractions have been thousands of years in the making and they’re ready for you to explore. Long known for the Blue Lake, which turns a stunning vibrant blue in the summer, this region is worth a closer look. Once you start to uncover this region, you won’t be able to stop!
It’s an extraordinary sight to be welcomed to one of Australia’s most remarkable wine regions by a towering procession of centuries-old date palms. And the welcome is just the beginning in the hamlet of Marananga. While small in size, the experiences on offer are plentiful and friendly residents will have you feeling like a local in no time! A one-hour drive from Adelaide, Marananga is accessible for a single day escape but we recommend taking it slow and lingering a little longer. Marananga is simply waiting for you to slow down, make yourself at home, and take it all in.
In the eastern corner of the premium grape-growing region of McLaren Vale is the small town of McLaren Flat. Just a 50-minute drive from Adelaide CBD, you’ll find a collection of delightful cellar doors, world-class regionally inspired fare, authentic country-style hospitality and gorgeous views. Come for the day, spend a weekend or relax and stay a week!
Hahndorf, the quaint Germanic Village nestled only twenty minutes from Adelaide, among the beautiful Adelaide Hills is undoubtedly one of Australia’s iconic tourism destinations. The Peramangk people inhabited this area long before Hahndorf became the first settlement in Australia, planned specifically for non-British immigrants. Its proud heritage lives on today, among a vast array of handmade artisan product, culinary delights, and cultural experiences. A million visitors a year immerse themselves in the colour, sounds and ambience of this stunning village, on a journey of discovery that will long live in their memory.
Langhorne Creek. A tiny town that packs a big punch for the visitor. Located one-hour south-east of Adelaide, the tiny township of Langhorne Creek is in South Australia’s third largest wine region and while the town is small, it packs a big punch for the visitor. Here you will discover world-class wines in architecturally designed cellar doors offering a range of dining and tasting experiences. Enjoy a glass of wine on a rooftop, jump out of a plane, or take a horse drawn carriage ride around the wineries. Spend a day or stay for the weekend. Discover Langhorne Creek.
Lyndoch sits in the heart of the idyllic southern Barossa, with panoramic vistas stretching in every direction. The only way to truly understand the beauty of this region is to see it for yourself, and Lyndoch is the perfect base. It’s not just the views that are amazing – Lyndoch will serve up an abundance of the Barossa’s renowned food and wine experiences. And it couldn’t be easier to get here, just an hour’s drive from Adelaide! For a true Barossa experience with generous hospitality in an incredibly beautiful environment, plan a visit to Lyndoch in the southern Barossa soon.
Historically known as the birthplace of Australia’s river paddle steamers, Mannum continually finds unique ways to honour its river history, while offering a new style of high-adrenalin, luxury, and adventure for those on a Murray River getaway. Whether you’re here for an event like Sounds by the River or All Steamed up or just need a quick getaway – the only hard part of holidaying here, is deciding where to stay! Houseboat? Floating pod? Paddle steamer? Riverfront house or cabin? Camping under stars? Mannum has something for everyone. Relax, ski, paddle or take a tour. Mannum has it all.
Less than an hour from Adelaide’s CBD, the charming hamlet of Greenock is an exciting hive of community, discovery, and innovation. Not only proud custodians of some of the best viticultural and agricultural land in this world-famous wine region, but also home to several artisan food producers, micro-brewers, winemakers, providores, and passionate gastro-entrepreneurs. Like the excitement and intrigue found exploring the bars and eateries in the laneways of Melbourne, Greenock Village’s eclectic mix of businesses and venues shine as hidden gems, with understated street views, and rewarding surprises for those who take the time to explore.
Just over an hour’s drive south of Adelaide, Goolwa is a unique riverside town is situated near the mouth of the Murray River and the Southern Ocean. With so much to see and do, your only care will be working out where to start. The Coorong National Park and the mouth of the River Murray would be a good start to understanding this unique location. So many dining options, from cafes on the water’s edge serving local delicacies, to a caravan serving fish and chips at the Murray Mouth. For the history buffs, head down to the historic Goolwa Wharf.
Eden by name, Eden by nature. Eden Valley is name to both this gorgeous hamlet and the valley it lies within, renowned for its beauty and world famous for exceptional wines, and in particular its Riesling. The one-hour drive from Adelaide through the Barossa Ranges will take you through a shifting landscape of light and shade, towering ancient gums and expansive vineyards, sculpted against a backdrop of rolling hills. The town is ideal for an idyllic daytrip, and perfect for a long weekend as a gorgeous base to explore the hidden gems in the surrounding region.
A picturesque hour and forty-five minutes’ drive from Adelaide, at the heart of the acclaimed Clare Valley wine region, Clare is central to the Valley’s food and wine community, with over forty cellar doors and boutique wineries, award winning restaurants and artisan cafes. Explore this beautiful regional landscape via a network of walking and biking trails including the celebrated Riesling Trail that travels through charming villages and scenic vistas. Rich in pioneering history Clare has unique historic destinations to discover, local artists, sculptures, and street art to admire… it really is a place you can relax and Breathe it in.
Just 32kms from Adelaide, Christies Beach is one of the most popular family beaches in the Fleurieu Peninsula and expresses the quintessential seaside lifestyle. Families can relax under beach umbrellas, fitness enthusiasts can enjoy long beach walks along a stretch of golden sand or join yoga in the park, while those looking for a bit of adventure, can make a splash swimming, fishing, surfing, sailing, snorkeling or diving. Enjoy esplanade dining or authentic beach shack cafés; beautiful street art and murals that line the street; or shop the Beach Road strip – Christies Beach is a ‘must’ visit seaside village.
Angaston is the ideal destination for those seeking a Barossa escape combining amazing food and wine, against the backdrop of history in an idyllic environment where you can indulge all of your senses while enjoying an active family weekend escape. Angaston is one of the oldest towns in the Barossa and boasts some of the Barossa’s oldest buildings still in use. Located an hour’s drive from Adelaide, Angaston is nestled in the rolling foothills of the Barossa Ranges, and is an ideal rural location, with so much to offer in the township and surrounds.
Andamooka is the most accessible opal field in Australia and is the gateway to Lake Torrens National Park. Famous for opalised fossils including South Australia’s only known dinosaur ‘Kakuru Kujani’ that lived 100 million years ago during the early Cretaceous Period. More and more people are coming to try their luck at opal mining and working with the locals to explore new ground. The town boasts an underground opal showroom & mineral museum, lapidary workshops, underground opal mining tours, dark night skies perfect for stargazing, miners sized meals at the Dine-A-Mite Cafe and relaxed accommodation options.
Susan Coghill will inform delegates by providing a market insight into how the consumer is changing.
As Tourism Australia’s Chief Marketing Officer, Susan is responsible for driving the organisation’s global marketing strategy, ensuring that Australia’s tourism marketing efforts continue to cut through in the competitive international marketplace. Having joined Tourism Australia in 2017, Susan led the creative development for campaigns such as Dundee and Undiscover Australia. Susan was promoted to the role of Chief Marketing Officer in May 2019 to lead the Global Marketing team in creating and developing brand assets for innovative campaigns such as Matesong with Kylie Minogue and the domestic Holiday Here This Year campaign.
TiCSA CEO, Shaun de Bruyn will facilitate a discussion on how three local businesses have innovated and adapted their business operations to overcome recent disruptions. The session will also look at future opportunities and challenges within the industry.
Michelle Hocking: With over 20 years’ experience as a senior business and marketing professional, Michelle has worked in both the public and private sector and is currently the General Manager of the Royal Adelaide Show and Wine Show.
Craig Wickham: Craig Wickham is the owner and Managing Director of Exceptional Kangaroo Island, as well as the Chair of Australian Wildlife Journeys. Craig lives and works on Kangaroo Island where he grew up in a business family with a range of tourism ventures. He studied wildlife management and worked with the South Australian National Parks Service before getting into private enterprise.
Simon Burley is a South Australian local who has a long career working in gin, whisky, wine and tourism. It’s taken him from London to Inverness to Sydney to Perth and now back home. A journey which has inspired a love of landscapes, nature and of course the tipples that go with each place he’s worked. Coast&Co has emerged from a very simple drive – Simon’s love of showing friends the beauty of the state he has been scampering around since a child and the company he now keeps. It’s this company – winemakers, grape growers, farmers, foodies, brewers, baristas, park rangers – that come to life with Coast&Co. Your guide to South Australia.
On 1 September 2014, His Excellency was sworn in as Governor of South Australia. It is understood that His Excellency is the first Vietnamese-born person who has ever been appointed to a Vice-Regal position in the world. He is patron of more than 200 organisations. His Excellency was awarded the Australia Day Medal in 1996 for outstanding service to the Australian Securities and Investments Commission and has been awarded the Centenary of Federation Medal for service to the advancement of multiculturalism. His Excellency was appointed an Officer in the Order of Australia (AO) in 2010 and a Companion of the Order of Australia (AC) in 2016, for service to the community of South Australia. He has also been awarded an Honorary Doctorate from both Adelaide University and Flinders University.
This presentation will provide an overview of the tourism industry in South Australia, including recent trends and where the sector may be heading into the future.
Michael is a founding director of Lucid Economics and has 20 years of experience in economic development, tourism, property and industry/economic research that spans three continents. Michael works with both public and private sector clients using economic and financial analysis to inform strategy development, investment decisions and government policy.
Michael’s tourism consulting experience is two-fold; working with investors regarding the development of tourism projects as well as working with State and local governments in terms of policy and strategy for tourism development. Michael regularly provides advice and analysis to tourism investors, developers and operators in terms of market/demand assessments, feasibility, due diligence as well as economic impact and need assessments to support development approvals for projects. Michael routinely conducts analysis on hotel and resort developments, caravan parks, eco-developments and other tourism products, attractions or specific events. Michael also works with government providing tourism/visitor market profiles, tourism product gap assessments, tourism strategy as well as economic impact assessment and cost-benefit assessment for tourism projects, which is often reviewed by Treasury (State or Federal).
Jamie will discuss his experience to relocate Grantham to higher ground in less than 12 months following devastating flash flooding in 2011. Facing the real chance of becoming a ghost town, this small regional town went through a unique and unprecedented recovery effort to give its people a safe future and keep a grieving community together.
Born in the Central New York town of Auburn, Jamie Simmonds was awarded an athletics scholarship to Pennsylvania State University where he graduated in 1997. Jamie moved to Australia in 2001 and spent most of his early career working in Local and State governments. He was appointed the Project Director of the multi-award winning ‘Strengthening Grantham Project’ and successfully directed the relocation of the town of Grantham following catastrophic flash flooding in 2011. Jamie now works in the property development industry and lives in Brisbane with his wife and two children.
When times of crises are forced upon us, how do we respond, adapt and lead for the better? It’s essential that we grasp an understanding of the megatrends impacting the future and how to innovate, so that we can respond and maximise the opportunity rather than hunker down. To engage with people and connect with communities, we need to understand the trends. In this session, social researcher and demographer Mark McCrindle will deliver great content of Australia demographically, socially, generationally, and attitudinally.
Mark McCrindle is a social researcher with an international following. He is a recognised thought-leader in tracking emerging trends influencing society. As Principle of McCrindle a renown demographer and futurist, he has developed his reputation across two decades as an award-winning social researcher, best-selling author and social commentator.
The median Australian is 38 years old – and thus most of us have little or no memory of the last recession. The challenge now is how we work our way out of the damage the economic plunge has caused, starting with understanding the path we were on before the recession to help find the road out.
Michael Pascoe is one of Australia’s most experienced and thoughtful finance and economics commentators with more than four decades in newspaper, broadcast and on-line journalism. Michael is now contributing editor for The New Daily, a regular commentator on radio and television, and a speaker who brings perspective and rare humour to the “dismal science” and its collision with politics.
Brent Hill will cover where the South Australian Tourism Commission (SATC) has taken things with digital, where they intend to go going forward and how operators can be apart of this.
In Brent’s time with the SATC he helped build South Australian tourism into an $8.1 billion industry. He has been responsible for building up southaustralia.com to now attracting 7.5 million visitors annually and generating over $1 million leads to operators annually. Brent has delivered the well-known and award-winning campaigns ‘Rewards Wonder’ , ‘Tell Us Where’, ‘#BookThemOut’ and ‘Welcome Back’ and helped Adelaide achieve recognition as one of the top ten regions to visit, as well as ‘#1 Rising Destination’.
Rodney will discuss the important role that the Visitor Economy has played in South Australia. Then, based on the most recent consumer insights, he will outline the impacts that we have seen so far, and the likely road to recovery.
Rodney Harrex is the Chief Executive of the South Australian Tourism Commission (SATC). Leading the team charged with growing the state’s dynamic tourism sector, Rodney is committed to driving South Australia’s visitor economy to the ambitious $12.8 billion by 2030. He successfully led the SATC to achieving the record high $8.1 billion visitor economy in early 2020 – 12 months earlier than projected.
A motivating and engaging overview of what the latest research and theory says about creating robust mental health, resilience, and peak performance. Participants will leave with three specific tasks to enhance their growth as effective self-managers of their personal well-being.
Dr Tom Nehmy is an award-winning clinical psychologist with a passion for preventing psychological problems witle also enhancing resilience and wellbeing. His university research produced the world’s first prevention program to prevent the onset of symptoms of depression and anxiety while also reducing risk for eating disorders. Tom currently works with companies, schools and professional organisations to help them build psychological skills for mental health, wellbeing and resilience.
Steven Marshall is South Australia’s 46th Premier. He was elected to the South Australian Parliament as the Member for Norwood in 2010. His electorate has since been renamed Dunstan. In 2013, Mr Marshall became the Leader of the Liberal Party and the State Opposition. He led the Party to victory on March 17, 2018. Mr Marshall is responsible for Tourism, Aboriginal Affairs and Reconciliation, Defence and Space Industries, the Arts, Veterans’ Affairs and Multicultural Affairs. Prior to entering public life, Mr Marshall worked in the manufacturing industry, running his family’s furniture manufacturing business Marshall Furniture from 1997. Mr Marshall was born and educated in Adelaide, South Australia. He completed his secondary schooling at Immanuel College before studying at the University of South Australia. He graduated with a Business, Marketing degree. He also received an MBA from Durham University. Mr Marshall is a patron and ambassador of numerous sporting and community organisations.
Eoin (Owen) Loftus has over 27-years’ experience in the South Australian tourism industry and is CEO of Culshaw Group of Companies incorporating SA owned & operated Majestic Hotels and numerous commercial property investments. Within the Majestic Hotels portfolio are Majestic Roof Garden Hotel in Adelaide, Majestic Old Lion & Tynte Street Apartments in North Adelaide, Majestic Oasis Apartments in Port Augusta and Majestic Minima Hotel in North Adelaide. Currently constructing the new $50M M-Suites hotel accommodation in North Adelaide.
Jessica Adamson has forged a reputation as one of the state’s finest journalists after 24 years in television news. She is a presenter, facilitator and one of South Australia’s most sought-after MC’s. Jessica’s upbringing on the family farm at Hallett, in the Mid North of South Australia, gave her a solid background in rural affairs. Jessica’s media career began at the Stock Journal Newspaper after she completed a Journalism Degree at the University of South Australia. Jessica joined 7NEWS in 1997 and was the 7NEWS crime reporter for more than a decade. Jessica’s extensive reporting roles at Seven include the Sydney and Beijing Olympic Games, the Tour de France, the Beaconsfield Mine disaster, the drug trials of Michelle Leslie and The Bali Nine, the Bali bombings and the devastating Boxing Day tsunami, where she spent time reporting from the devastation in Banda Aceh. In 2015 Jessica was announced the Best Broadcaster of the Year at the SA Press Club Awards. Jessica has won a number of other awards in her time at Seven, including SA Journalist of the Year (2006). She is a passionate ambassador for CanTeen and a board member of the Breakthrough Mental Health Research Foundation, Sids and Kids SA.
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Name, PositionDemo Company Pty Ltd
Jing Cao, Managing Director, Chinese Language & Cultural Advice
I provide management consulting, cultural competency training and business strategy development for many Australian brands, education institutions and government agencies. I sit on many corporate advisory panels to help clients develop business and cultural intelligence skills needed to build partnerships and expand into the China market.
Rich Crazy Asians
If you are a retailer or a tourism operator, ignoring the Chinese visitors will be a major strategic error. But what exactly do you have to do in order to create strong brand positioning? What investment should you make, and what mistakes should you avoid?
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