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Day 2 Program – Main Conference

Packed with an impressive line-up of speakers and presenters who will provide thought leadership and inspire a sustainable, regenerative, dynamic and forward-thinking tourism industry in South Australia.

During the breakout session, you can pick one out of the three breakout streams: Evolve, Engage or Excel.

Day 2 will be followed by Wine Down drinks till 6:30pm at Morphettville.

 

Program

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8:00am – 8:30am

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8:30am – 9:15am

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9:15am – 10:30am

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10:30am – 11:00am

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11:00am – 12:30pm

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12:30pm – 1:30pm

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1:30pm – 3:30pm

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3:30pm – 4:00pm

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4:00pm – 4:50pm

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4:50pm – 5:00pm

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5:15pm – 6:30pm

Registration + Trade Show

Welcome
  • The Hon Zoe Bettison MP, Minister for Tourism & Multicultural Affairs
  • Siggi Frede, Chair of TiCSA
  • Grant Mayer, CEO of Morphettville Racecource
Plenary Presentations
  • Evolve, Engage, Excel: How can tourism navigate its future as a force for good? – Tim Jarvis AM, Environmental Scientist, Adventurer, Author, Film Maker
  • Regenerative Tourism: Stories from Flinders Island tourism living lab –  Dianne Dredge, The Tourism Co-Lab
  • Topic to be released – Emma Terry, South Australian Tourism Commission

Morning Tea + Trade Show

Plenary Presentations
  • Flight Paths: Navigating the Risks and Opportunities of Sustainable Aviation – Patty Therrios, Adelaide Airport
  • The Darker the Sky, the Brighter the Stars – Kelly Kuhn, Juggle House Experiences
  • Economic Update – Besa Deda, Westpac & Bank SA
  • Opportunities to THRIVE: What the data and national direction tells us about tourism’s evolution – Sam Palmer, AusTrade

Lunch + Trade Show

Breakout Sessions

Three yellow panels listing business seminar topics and speakers under the themes evolve, engage, and excel
Image displaying a chart with nine yellow blocks, each outlining different topics and speakers related to tourism

Afternoon Tea + Trade Show

Plenary Presentations
  • Augmenting Visitor Experiences with Digital Storytelling – Rhys Sandery, Monkey Stack
  • To be announced

Conference Close

Wine Down Drinks

For more details about the plenary presentations and breakout sessions, click below.

Day 2 Speakers

Tim Jarvis AM

Environmental Scientist, Adventurer, Author, Film Maker

Tim Jarvis MSc, MEnvLaw is an environmental scientist, adventurer, author, public speaker and film maker with more than 30 years’ experience working in the sustainability field. He is committed to finding pragmatic solutions to major environmental issues related to climate change and biodiversity loss and uses his public speaking, films and books to progress thinking in these areas. Tim is currently partnering with Department for Environment and Water to champion the development of new legislation to protect and conserve biodiversity across South Australia.

Dianne Dredge

Director + Regenerative Tourism Lead, The Tourism Co-Lab

Dianne Dredge is a regenerative tourism practitioner, a creative systems thinker and community builder. In 2019 she founded the Tourism CoLab which has become a globally recognised innovation lighthouse and community of practice for regenerative tourism. She is an elected member of the International Academy for the Study of Tourism but finds her true sense of belonging working in regional and remote communities.

Emma Terry

CEO, South Australian Tourism Commission

Emma has over 20 years’ experience in strategy, marketing and business development and has worked in senior executive roles in both the public and private sector, across a range of industries including transport, exporting, FMCG, tourism and hospitality in both national and international markets.

Patty Therrios

Head of Strategy and Sustainability, Adelaide Airport Limited

Patty Therrios has worked for Adelaide Airport Limited for more than 10 years. Her current role as Head of Strategy and Sustainability includes responsibility for executing strategy to achieve AAL’s sustainability targets as well as managing Adelaide Airport’s Aviation Fuel Business.

Kelly Kuhn

Master Juggler, Juggle House Experiences

Owner operator and Master Juggler, Kelly has worked in the South Australian tourism industry for 27 years, in private enterprise, not-for profit and more government departments than she cares to count. She is the winner of an ‘Inspirational Women of the World’ award in 2023, is a valued Board Member of the Murray River, Lakes and Coorong Tourism Alliance, founder and Secretary of her local Murray River Township Progress Association and past Deputy Mayor of Mid Murray Council.

Besa Deda

Chief Economist, Westpac & BankSA

Besa is the Chief Economist of Westpac’s Business Bank. She is also the Chief Economist of St.George Bank, Bank of Melbourne, BankSA and BT, which are other businesses within the Westpac Group. Besa has been with the group since 2009 and is a key spokesperson on the economy and financial markets. She manages a team of economists, regularly presents to clients and appears in the media. Besa is also Chair of the Australian Business Economists organisation and a member of ANU’s Centre for Applied Macroeconomic Analysis RBA Shadow Board. Besa was appointed the Chief Economist of St.George Bank in 2008, a role which saw her become the first female Chief Economist of a bank in Australia. Prior to this, she worked at the CBA and Colonial. She has previously lectured for the Kaplan Business School and written a regular property column for the Weekend Australian.

Sam Palmer

GM Visitor Economy & Client Programs, Global D&I Champion, Austrade

Sam leads Australia’s tourism and visitor economy policy, programs and official statistics (TRA). She has enjoyed every one of her 1,135 days in the role so far collaborating with government agencies, jurisdictions, industry bodies and businesses to develop, update and drive delivery of the THRIVE 2030 national strategy. Having worked in her career across many of the sectors that comprise the Visitor Economy, Sam continues to be excited and inspired every day as she engages with industry including through important capability-building events like this.

Professor Anne Souvertjis

Professor of Marketing, University of South Australia – Ehrenberg-Bass Institute

Professor Anne Souvertjis is a Senior Marketing Scientist with the Ehrenberg-Bass Institute at the University of South Australia. All of Anne’s work has the common theme of applying marketing science knowledge to sustainable marketing. Anne has published over 60 refereed academic papers and book chapters and is a full member of The Research Society which is the peak body for the market research industry.

Peter Walker

Director / Principal Architect, Cumulus Studio

Cumulus Studio Director and Principal Architect Peter Walker believes that architecture is as much art and poetics as it is engineering and construction, and is inspired to create spaces that evoke an emotional response. Awarded nationally and internationally for his high profile tourism project portfolio, Peter’s work includes transforming sensitive sites like Pumphouse Point and The Apple Shed, as well as new projects such as Saffire and Devil’s Corner Winery. He is a graduate of the Australian Institute of Architects Dulux Study Tour program, and a past winner of the Timber Design Association’s Rising Star Award and the Tasmanian Emerging Architect Prize.

Speaker announced soon

Department Innovation & Skills / Office for Small & Family Business

 

Hannah Statham

CEO, Media Mortar

Hannah might only just clear five foot, but she could easily enter herself into a heavy weight content marketing competition. Her signature move? Planting a target on your audience’s back and hitting them with bullseye accuracy. She’s first and foremost a content marketer, creating words, images and videos for clients, the kind of content that stops people in their thumb-scrolling tracks.

Cathy Treasure

Event Specialist, Australian Centre for Regional Events

Cathy Treasure’s events experience is the definition of extensive and varied: more than 50 events on four continents ranging from global to local. As former Director of Parkes Festival, Cathy elevated it to Hall of Fame status, leading its transformation into a benchmark event in Australia.

Cathy has transitioned from a successful career in event delivery to become co-founder of the Australian Centre for Regional Events, mentoring and offering strategic advice to those shaping regional events.

Peter O’Connor

Professor, University of South Australia

Dr. Peter O’Connor is Professor of Strategic Management and Co-Director of the Centre for Enterprise Dynamics in Global Economies (C-EDGE) at the University of South Australia. His primary research and teaching interests focus on the effect of digital on business, particularly hospitality, tourism, retailing and marketing.

Marcus Rolfe

Director, URPS

Marcus is widely recognised for his expertise in development assessment and facilitation. He utilises his excellent understanding of the mechanics of development legislation and planning guidelines in his regular appearances before assessment panels and as an expert witness before various courts and tribunals.

Marcus also enjoys strategic thinking and policy development as part of urban
development strategies and master plans. This wide-ranging experience has
expanded his skills in consulting with public authorities, special interest groups
and the general community. He is actively involved with a number of professional associations, being a current member of the South Australian Heritage Council and the UDIA SA Planning Committee.

Justine Sinclair

Consultant, Sparrowly Group

Justine Sinclair has over 20 years experience in Marketing, Communications and Engagement. With over ten years of this experience in the Visitor Economy including multi council experience, experience leading and managing Visitor Information teams and their budgets, regional tourism marketing and extensive stakeholder engagement across a broad range of government and industry. Justine is passionate about all areas of developing stronger Visitor Economies from research, product development, marketing through to strategies. Her experience helps regions to get the best out their current staff and plans as well as look for pathways to develop into the future to be even stronger.

Anita Manfreda

Senior Lecturer / Researcher, Torrens University Australia

Anita is a Senior Lecturer and researcher at Torrens University Australia, with over 10 years of professional experience in luxury hospitality in Australia, Italy, and Switzerland. Her research investigates customer experiences and luxury consumption, with attention to the nexus between authenticity, luxury, and sustainability. Anita also provides training and consulting services to luxury accommodation owners and operators, leaders and front-line staff on how to best create quality luxury experiences that are underpinned by the principles of authenticity, transformation, and sustainability.

Rhys Sandery

Chief Business Officer, Monkeystack

Rhys has over 25 years’ experience working in the creative industries. At Monkeystack, his role is to engage organisations in the application of current and emerging screen-based storytelling techniques in animation, experience and game development across industries including entertainment, health, education, manufacturing and defence. His forte lies in defining the relationship between physical and digital visitor experiences, and connecting audience to narrative.

Speaker announced soon

 

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