and our 900+ members.
TiCSA are on the search to find South Australia’s Top Tourism Town and South Australia’s Small Tourism Town of the year.
The Top Tourism Town program is designed to recognise those towns in South Australia that offer amazing visitor experiences and demonstrate a strong commitment to encouraging tourism and increasing visitation to their destination.
There are two categories within the SA Top Tourism Town program:
- Top Tourism Town – best suited to established tourism towns where a range of attractions, accommodation and visitor experiences already exist, particularly those with a population over 5,000 people.
- Small Tourism Town – best suited to towns which are in the process of establishing a tourism strategy and developing visitor experiences, particularly those with a population below 5,000 people.
The winner of both categories will go on to compete against Australia’s other States and Territories for the title of Australia’s Top Tourism Town and Australia’s Small Tourism Town at a major industry event in August 2021.
A Top Tourism Town Voters’ Choice will also be awarded to the town that receives the highest consumer voting score overall.
This is a standalone program and is not associated with the South Australian Tourism Awards program.
HOW TO ENTER
Entry fee: $150 (GST inclusive)
Nominations are open to any city or town, specifically relating to geographical towns and population centres, not Local Government areas. Consensus data from the ABS should be used to determine population size.
Entries are open to visitor information centres, Local Tourism Associations, Councils or motivated individuals/groups of locals passionate about elevating the profile of their town. Only one nomination can be made per town.
Nominations and entries must be submitted via the Quality Tourism Framework (QTF) online portal by a Quality Tourism Accredited Visitor Information Centre.
The name of the visitor centre does not need to be the name of the town making the submission but must be authorised to make the nomination on behalf of the town. A visitor centre may nominate multiple towns within its catchment should a nearby town not have an official visitor centre.
- All winners will benefit from an extensive promotional package, including exclusive marketing opportunities across digital, print and social media – special thanks to InDaily and SA Life.
- Customised brand-mark for inclusion in marketing.
- Framed certificate and sticker decal.
- Feature on TiCSA social media channels and website.
Nominations close – Monday, 1 March
How to enter nominee webinar – Wednesday, 3 March
Submissions due – Monday, 22 March
Finalists announced – Monday, 29 March
Consumer voting opens – Tuesday, 30 March
Consumer voting closes – Friday, 23 April
Winner announcement at state event – Thursday, 20 May
National event (winners go on to represent SA) – August 2021
Entrants are required to submit the following items by close of business on Monday, 22 March:
1. Short editorial article
- A short editorial article on why visitors should come to your town or city and what they could experience during their visit.
- The article must not be more than 500 words and should be written in the style of a feature article for a print or online newspaper or magazine.
- It must be accompanied by six high-quality images relating to the attractions in your town or city. These must be no bigger than 10MB each, in jpeg format – preferably 500dpi files and 1920 x 1080.
- All images must be free of copyright and will be used during the Awards presentation and on certificates.
2. Promotional video
- A 30 second to 2-minute promotional video which highlights the key attractions and experiences in the nominated town or city.
- The video must be wide-screen, high-definition and uploaded to YouTube with the URL link entered into the QTF portal. Click here for a tutorial on how to upload the promotional video to YouTube.
- Entrants can use any means available to you to create this video, whether it is with a video camera, drone webcam, iPhone or Go Pro. Entrants may also create a slideshow using high-quality images and voice over or music.
- The video must be suitable for public viewing and cannot infringe on the intellectual property, privacy, publicity, ownership or any other legal or moral rights of any third party.
3. Visitor itinerary
- A self-drive itinerary that starts and finishes in the town or city. The itinerary should be for 3 to 4 days and can be for a couple or family (two adults and two children).
- As part of the itinerary, please define the target market for the trip. Entrants must submit both a Word and PDF version of the itinerary.
- Include accommodation and activities for between three to four days.
Judging and Consumer Voting
State judging for the Top Tourism Town awards is conducted by a panel of industry peers appointed by TiCSA. Judges are selected for their knowledge and experience, and for their willingness to commit time to the Awards process. Click here to view the 2021 Top Tourism Town judging panel.
The total score of the submission will be made up of:
- 30% score determined by panel of industry judges; and
- 70% score determined by public consumer vote
Entrants with a score of 75% from the judges will be deemed a finalist on 29 March and proceed to the consumer voting component of the award process. The public will have the opportunity to review the video, itinerary and editorial article, and vote for their favourite.
This program is delivered by TiCSA with support from our valued partners: