Marketing Manager | Edwards Group

With exposure to scenic landscapes and interaction with regional culture, lifestyle and attractions, working in holiday parks provides an opportunity to make great memories while building a lifelong career in tourism.

Holiday park groups, like the Edwards Group, provide accommodation across the state that encourages travellers to explore a region. Learning about activities and experiences that drive tourism and leveraging them to enhance travel aspirations is one of the many benefits of being a Holiday Park Marketing Manager.

Leading the marketing at the Edwards Group, my role is diverse and pulls from a range of knowledge and skills related to communications at written, spoken, visual and experiential levels. From ideating purposeful content ideas, managing social media, crafting targeted email campaigns and designing artwork for print publications, to configuring SEO and arranging digital advertising while maintaining owned and affiliated websites, producing park collateral (like brochures and park maps) and purchasing branded merchandise, no two days are the same.

The career journey also offers boundless advancement and legacy opportunities, such as the potential for industry leader election with state and national peak body committees and boards.

Being a part of the $27 billion a year caravan industry offers a stable career path. As the second-largest owner of holidays parks in SA, the Edwards Group, continues to grow with the industry. Advancements in technology will see the demand for talent evolve and expand in the future along with entry points and career paths.

I encourage you to discover your calling and make it a rewarding career with the Edwards Group.