Brand and Advertising Manager | G’Day Group

Throughout my career, I’ve tried to stick with a principle of saying “yes” to everything and soaking up as much as possible from each experience.

It’s okay not to know exactly what you want to do, and it’s only by starting somewhere that you’ll know what you do like, and what you don’t!

I’m originally from the UK and studied French, English and Philosophy at Newcastle University before moving to London and doing a series of internships with PR, creative and media agencies.

I secured a graduate role in the digital team at Sky Sports and worked in a variety of roles for Sky in the UK and Europe in campaign planning, media strategy and agency management. The business was incredibly fast-paced and constantly evolving. That meant there were always opportunities to learn and diversify.

I’ve always loved travelling and exploring new places, and my partner and I decided to move abroad to Australia. I landed a job in Adelaide with a digital agency before being offered a role at G’day Group to bring the digital marketing function in-house.

Curiosity and continual learning are also key values for me, so working in the travel industry is a perfect fit. No two days are the same, and I’m ultimately selling a product I love.

Life at G’day is really varied. The company is growing fast, meaning there’s excellent opportunities to stretch yourself and take on new challenges. The people I work with are also brilliant – for me working in a team which inspires and supports one another is key to enjoying what you do.