TOURISM BLOG / TOURISM BAROMETER SEPT 2020
TOURISM BAROMETER SEPT 2020
As presented at the Tourism Industry Restart Conference, here is the full Barometer report for the Sept 2020 quarter.
The TiCSA Tourism Barometer for the July to September 2020 quarter demonstrated the resilient nature of the South Australian tourism industry, with all indicators up on the previous quarter.
Business activity was up 66 points, while business outlook grew by 35 points. Confidence for the next 12 months also returned to pre-COVID levels, with nearly 50 percent of respondents feeling confident or extremely confident about the future.
TiCSA CEO, Shaun de Bruyn said regional demand was strong during this quarter helping businesses to rebound.
“Some regions reported record activity particularly during the school holiday period, with South Australians opting to holiday at home,” he said.
“The easing of social distancing restrictions and the re-opening of some interstate borders also contributed to increased business activity and optimism in the September quarter.
“Some sectors such as tour operators and attractions, have seen little to no recovery since their products are targeted to international markets.
“This is a key advocacy priority for TiCSA as more significant measures are required to help these sectors survive.”
Despite some annual gains in daytrip and intrastate activity, visitation to South Australia was down for the year ending June 2020 as was expenditure, which is to be expected.
On a more positive note, all markets across Australia experienced weakening market share, with South Australia performing better than many.
“South Australia’s market share has been steadily declining in recent years. We now have a unique opportunity to leverage domestic markets and increase our share of the national pie,” said Shaun.
“If achieved, we can create a significant number of jobs and give our state’s economy a much-needed boost.”
Report prepared in partnership with Lucid Economics.