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Tourism Awards / About
ABOUT THE AWARDS
The South Australian Tourism Awards are the pinnacle of excellence within the South Australian tourism industry.
The Awards is an online submission and site verification visit based program.
Entry is open to all South Australian tourism businesses with more than 25 categories to choose from.
Elements of the program have been modified in line with the business challenges associated with the COVID-19 pandemic over the past 18-months.
Nomination fees start from $190 (incl. GST) for TiCSA members.
The winners and medallists of the 2021 South Australian Tourism Awards will be announced at a Gala Dinner on Thursday, 4 November 2021 at Adelaide Oval. Winners in selected categories will go on to represent South Australia at the Australian Tourism Awards, gaining national recognition.
- Be recognised by peers and raise your reputation.
- Benchmark against your competitors.
- Review your business goals and achievements over the past 12 months.
- Use your success as a marketing advantage.
- Strengthen staff morale and team spirit.
- Receive feedback from industry experts.
- Opportunity to represent South Australia at the Australian Tourism Awards.
“Our participation in the SA Tourism Awards has really helped us improve and grow our business. When we started out, we had no plans, policies or procedures… just a great product that no-one knew about in a remote part of SA. The awards process and the support we’ve received over the years from TiCSA and SATC have inspired us to try harder every year and our combined efforts have resulted in some spectacular successes. – Michele Bain, Yondah Beach House
All finalists will receive an awards finalist branded logo for use in marketing and promotional collateral.
As well as being awarded a certificate and trophy, winners will also receive the following:
- Quality submission feedback from the judging panel.
- Social media promotion during and post the awards ceremony.
- Award winner and/or medallist branded logo for use in marketing.
- State-wide and regional media releases in conjunction with the South Australian Tourism Commission.
- Business featured on southaustralia.com, ticsa.com.au and listed on trusttheticksa.com.au.
- Award logo on your Australian Tourism Data Warehouse listing.
- Additional benefits may also be received by winners from sponsors of particular categories, such as free products or cash prizes.
- Most category winners receive free entry into the Australian Tourism Awards to represent South Australia.
State judging is conducted by an independent panel of industry professionals who volunteer their time and are appointed by TiCSA. Judges are selected for their knowledge and experience, and for their willingness to commit time to the awards process.
Site verification visits are conducted by a site judge with the aim of testing the experience and providing a report to validate claims made in the submission.
Each submission is assessed by a team of three judges, who firstly judge independently, and then discuss their findings as a group. This process is also overseen by professional auditors Pitcher Partners.
FREQUENTLY ASKED QUESTIONS
Does my business qualify to enter?
The awards are open to all tourism businesses in South Australia, across a range of categories. If your business can adequately fit in a category and meet the criteria, you are eligible to enter.
Is it all about big business and big budgets to win the awards?
No – all tourism businesses compete in each category and small businesses can and have successfully won many awards. The focus of the judges is on the submission and the site visit, not the size of the bottom line.
Is there a fee or cost to enter the South Australian Tourism Awards?
$190 per nomination for TiCSA Members (non-refundable, GST inclusive).
$290 per nomination for non-members (non-refundable, GST inclusive).
How does entering the awards benefit my business?
Most past entrants will testify that entering the South Australian Tourism Awards assisted their business greatly through self-evaluating their goals and objectives, as well as being able to benchmark against competitors.
If you are recognised as a winner, you can market yourself as the best in the state. Award winners are provided trophies to display at their business and logos to brand their communications, which demonstrates a high level of excellence and credibility to their customers.
Media and other major bodies such as government agencies look to winners as the leaders of the industry and profile their success with free exposure in communications and online.
Some categories are sponsored by partners of the South Australian Tourism Awards and provide the winners with additional benefits, such as free advertising or cash prizes.
Who nominates my business to enter for the awards?
Each business must nominate themselves and develop a submission that answers the questions in each category.
Am I able to re-enter in consecutive years?
Yes. All past entrants are encouraged to re-enter to achieve a first time win or increase their chances at becoming a Hall of Fame winner, which recognises those who have won a category in three consecutive years. By re-entering and winning at a state level, you increase your chances of being recognised as the best in the country if you win at the Australian Tourism Awards.
How much do I need to write?
Most categories have a word limit of 8,000 words. Please refer to the Rules for Entry and criteria for your relevant category.
Do I submit my entry as soon as I have nominated?
No, your nomination is your expression of interest to enter the Tourism Awards. Your submission must be uploaded by the submission due date.
Do I need to employ a professional writer to win?
No. Many past winners are entrants that have written their own submission. You know your business inside and out and no one can replicate your passion for it. Utilising the support services available, such as attending the workshops and gaining a mentor will help you prepare a competitive submission. It is permitted to use a professional writer if you have limited time or cannot explain your answers succinctly.
Do I need to supply a hard copy submission in addition to the online submission?
No. You will be required to submit through the online portal. There is no need to submit a hard copy document.
Can I use my submission from the previous year/s?
You can certainly use generic information about your business, however, don’t assume the questions are the same as previous years. Be sure to read all of the questions in case there have been some minor changes made.
How do I know how many words or pages to use to answer a question?
If the question is worth three points, then a general rule of thumb is to supply an appropriate proportion word count for your answer. If the question is worth six points, then allocate a higher proportion of word count.
How can I nominate somebody to be recognised as an individual, who has contributed to the South Australian Tourism Industry?
There are three ‘individual’ categories that recognise the efforts people have made to the South Australian tourism industry. Unlike the business categories that must be entered by the business itself, individual/s are recognised by a nomination made by anybody on their behalf. The three categories are: ‘Outstanding Contribution by an Individual’, ‘South Australian Tourism Student of the Year’ and ‘South Australian Taxi Driver of the Year’.
Will I know if I've won in advance to the awards ceremony?
The winners and medallists are kept confidential until they are presented at the awards ceremony.