Steiny’s Traditional Mettwurst is a 100% South Australian authentic family business that uses small batch artisan crafting techniques to make exceptional quality Mettwurst.

Director Tash Goldsmith says Steiny’s Mettwurst is made to delight with a distinctive flavour that is all about the Barossa Valley.

“Our Mettwurst is paired perfectly with premium Australian wines,” Tash said.

Having worked in the business for eight years, Tash and her husband made the decision to acquire Steiny’s upon the previous owner’s decision to exit the business three years ago.

During this time, Tash said the business was fortunate to have received a business grant and engage a mentor via the Agribusiness Growth Program delivered by Food South Australia.

“Working with Michael Neale from Literally Brilliant was invaluable as it challenged us to better understand the strategy of marketing and how to transform our business to grow revenue and profits,” Tash said.

“We even had a blind tasting of our products compared to our competitors to make sure that we all understood our quality position and brand promise.

“Likewise, we’ve found that asking for assistance and advice from other business owners and people within the industry has helped us to stay on track and adapt to market trends.

“Working collaboratively also makes it so much easier to be promoted and supported, oppose to trying to do it all on your own.”

As a business that prides itself on delivering service excellence, Tash says it is important to have trained staff in all areas that have a clear understanding of how the business works and future goals.

“This helps us all deliver a consistent message and experience to new customers.

“In the next ten years we want to be recognised as a strong brand based on product quality with financial capacity, and we believe having exceptional staff is key.

“We’re also currently working towards a new factory in the near future, which we’re really excited about,” she concluded.

Steiny’s outlet store is located in Nuriootpa @ Provenance Barossa. To learn more, visit: https://www.steinys.com.au/.