Business Development Manager | Sydney Opera House

Combining the knowledge from my university degrees on Tourism management, and brand and marketing management, I oversee the strategic and sustainable growth of UK and Europe tourism markets, and online travel agencies, at the iconic Sydney Opera House.

Through this role, I blend traditional international distribution channels and new technologies to drive visitation and growth in the visitor economy, attracting and selling Sydney Opera House tours and experiences to travellers.

My studies at the University of South Australia* proved instrumental in accelerating my career. It is where I formed my multifaceted skillset, spanning digital marketing, brand management, project coordination and strategic planning. 

I took up the University’s career-building opportunities of internships, international exchange programs, mentorship initiatives and student committees. These experiences enhanced my general knowledge, provided practical experience and grew my professional network that continues to open doors in my career.

The University’s global connections are invaluable. These connections range from the exchange program that took me to the UK to study international tourism value chains, to the world-class guest lecturers who brought thought-provoking industry insights directly to Adelaide.

The Business Career Mentor Program also connected me with mentors whose advice and guidance continue to be invaluable as I navigate challenges in my career. I have developed a strong network including industry leading CMOs, CEOs and Corporate Directors.

*In 2026, the University of South Australia will merge with the University of Adelaide to launch the new Adelaide University.