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Events & Workshops / South Australian Tourism Conference

Evolve, Engage, Excel: Navigating the Future of Tourism

The 2024 South Australian Tourism Conference will explore the evolving landscape across the tourism industry, with a focus firmly on our future visitors. By placing customers at the heart of every tourism business, operators can position themselves for the future.

Our impressive line-up of speakers and presenters will delve into the theme, Engage, Excel: Navigating the Future of Tourism. They’ll guide us through the changing dynamics of the customer journey and educate delegates on the intricacies of the new customer landscape, emphasising the need for continuous adaptation and innovation.

About the Conference

The South Australian Tourism Conference is the state’s pre-eminent annual networking and professional development event for the tourism industry and broader visitor economy.

This year’s conference will be held on 4-5 June at the new Morphettville Racecourse Wolf Blass Events Centre.

The two-day program will incorporate a diverse and informative range of expert keynote speakers, breakout sessions, panel discussion, workshops and masterclasses, networking, and trade exhibitors.

Secure your spot now before the tickets close at 12pm, Monday 27 May.

Day 1 – Workshops & Masterclasses

Choose from 14 Workshops and Masterclasses across a range of topics and engage with top industry experts. These sessions have been crafted to offer practical insights, knowledge and skills that you can take into your business immediately.

Get in quick to have your pick of all the workshops and masterclass before they book up!

Welcome Event + Hello SA Top Tourism Town Awards

We’re bringing the festivities to Jetty Road for a night of celebration, marking the official kickoff of the 2024 Conference thanks to our Welcome Function partners, the City of Holdfast Bay and Jetty Road Glenelg. Molly’s at the Colley Hotel, promises an experience where you’ll truly savor La Dolce Vita in the heart of Glenelg with her balcony bar and contemporary Italian cuisine! As a part of the evening’s excitement, we will announce the winners of the Hello SA Top Tourism Town Awards.

Access to the Welcome Event is exclusively available to delegates who purchase either the Full Conference Package or Day 2 tickets.

Want to make the most of your time in Glenelg? Local accommodation can be found here and exclusive delegate offerings at a range of restaurants, cafés, bars, shops, services and entertainment options on Jetty Road Glenelg are coming soon thanks to the City of Holdfast Bay and Jetty Road Glenelg. You can access these deals by registering your ticket to the Conference!

Day 2 – Main Conference

Packed with an impressive line up of motivating speakers, diverse breakout streams and an engaging tradeshow, our Day 2 program will inspire a dynamic and forward-thinking tourism industry as we navigate the future of tourism. We will round out the Conference from 5pm with drinks and nibbles at our Wine Down Drinks.

The 2024 SA Tourism Conference will:

  • Provide thought leadership and inspire a sustainable, regenerative, dynamic and forward-thinking tourism industry in South Australia.
  • Encourage leadership, service excellence and best business practice, and build the professional capabilities of tourism industry operators.
  • Inspire creative solutions to tourism challenges.
  • Assist delegates to develop new ideas, strategies and practices that meet current and future needs, trends and opportunities for businesses, destinations and visitors.

2024 SA Tourism Conference Sponsors

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