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The Art of Tourism

Arts & Cultural Tourism Business Capability Program

TiCSA, in partnership with Arts South Australia, are proud to deliver our inaugural Arts & Cultural Tourism Business Capability Program (the Program) starting in 2022.

This pilot program aims to support arts and cultural businesses to develop their tourism capabilities and build new connections and collaborations within South Australia’s tourism industry.

With a carefully curated pathway through business development opportunities and support, the Program strives to support the arts and cultural sector to create, promote and deliver visitor experiences that reflect and celebrate the State’s cultural identity.

Stages of the program


Networking Event

Workshop Series


Networking Event | June 2022

Networking Event

Spark connections, conversations, and collaboration

Tuesday, June 21 2022 | Artists, arts & cultural businesses and tourism operators

The first step of the program pathway was a networking event on Tuesday, 21 June, 2022.
Bringing together arts and cultural businesses, artists, and tourism operators, the event sparked connections, conversations, and collaboration between the sectors.
Operators were matched to foster new collaborative and commercial relationships in our version of a ‘speed dating’ session.
Workshop Series | August - September 2022

Workshop Series

Curated workshops to grow your understanding of tourism

August – September 2022 | Up to 30 businesses

Following the networking event, a series of workshops were held for arts and cultural businesses that wanted to enhance the tourism aspects of their operations.

This free, curated workshop series was delivered by tourism industry leaders, to support the arts & culture sector to create, promote and deliver visitor experience.



One-on-one with tourism industry experts | Up to 10 businesses

Arts and cultural businesses/organisations/practitioners interested in continuing to build their understanding and capability to work with and in the tourism industry are invited to apply now for one of 10, two-hour business coaching sessions. Applications close 5:00 pm Tuesday 31 January.

These FREE coaching sessions, valued at up to $400, have been made available through our Arts & Cultural Tourism Business Capability Program delivered in partnership with Arts South Australia.

Coaching is available in our four tourism business capabilities areas:

  • Workforce and skills, ie
    • Tourism skills/knowledge for staff
    • Engaging with First Nations
  • Communications and marketing, ie
    • Digital media planning and strategies
    • Identifying and understanding target markets
    • Visitor/tourism marketing
    • Developing your tourism brand
  • Quality Tourism Experiences
    • How to create experiences and products for visitors
    • Developing visitor infrastructure
    • Pricing your tourism product/experience
  • Better business
    • Starting out in tourism
    • Business planning for tourism

For more information about the coaching available, view our panel of independent coaches and their areas of expertise here.

To be considered for one of the 10 free coaching sessions available, please complete an Expression of Interest and submit by 5:00 pm Friday 3 February 2023. 

TiCSA will work with Arts South Australia to determine successful EOIs based on the specific coaching required. Preference may be given to those businesses/organisations that participated in the networking and workshop stages of the Arts and Cultural Tourism Business Capability program. Recordings from the online workshop series are available here.

Successful EOIs will be matched to the most appropriate coach based on their expertise, suitability to address coaching needs, and availability.

Coaching sessions are generally delivered online via video call but may be in person depending on business/coach location.

Quality Tourism Accreditation

Quality Tourism Accreditation

Becoming a recognised high-quality operator | Up to 10 businesses

Through one-on-one support, TiCSA will guide businesses to become Quality Tourism Accredited Businesses – a national program which helps operators to put in place the right policies and procedures and build their confidence as strong tourism business managers. Accredited businesses are recognised as professional, ethical and reliable operators. The first year’s annual fee will be subsidised through the Program.
South Australian Tourism Awards

South Australian Tourism Awards

Award-winning on a State, and National, scale

March – August, 2023 | Up to 10 businesses

Dedicated support activities, information and communication from TiCSA will guide the businesses through entering the annual South Australian Tourism Awards. The South Australian Tourism Awards program helps reflect on business goals and achievements, and identify opportunities for growth and development in the future. Entry fee will also be subsidised through the Program.