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Day 2 Program – Main Conference

Packed with an impressive line-up of speakers and presenters who will provide thought leadership and inspire a sustainable, regenerative, dynamic and forward-thinking tourism industry in South Australia.

During the breakout session, you can pick one out of the three breakout streams: Evolve, Engage or Excel.

Day 2 will be followed by Wine Down drinks till 6:30pm at Morphettville.




8:00am – 8:30am


8:30am – 9:15am


9:15am – 10:30am


10:30am – 11:00am


11:00am – 12:30pm


12:30pm – 1:30pm


1:30pm – 3:30pm


3:30pm – 4:00pm


4:00pm – 4:50pm


4:50pm – 5:00pm


5:15pm – 6:30pm

Registration + Trade Show

  • The Hon Zoe Bettison MP, Minister for Tourism & Multicultural Affairs
  • Siggi Frede, Chair of TiCSA
  • Grant Mayer, CEO of Morphettville Racecource
Plenary Presentations
  • Evolve, Engage, Excel: How can tourism navigate its future as a force for good? – Tim Jarvis AM, Environmental Scientist, Adventurer, Author, Film Maker
  • Regenerative Tourism: Stories from Flinders Island tourism living lab –  Dianne Dredge, The Tourism Co-Lab
  • Strategic Snapshot: Current Trends and Future Opportunities in South Australia’s Visitor Economy – Emma Terry, South Australian Tourism Commission (SATC)

Morning Tea + Trade Show

Plenary Presentations
  • Flight Paths: Navigating the Risks and Opportunities of Sustainable Aviation – Patty Therrios, Adelaide Airport
  • The Darker the Sky, the Brighter the Stars – Kelly Kuhn, Juggle House Experiences
  • Economic Update – Besa Deda, Westpac & Bank SA
  • Opportunities to THRIVE: What the data and national direction tells us about tourism’s evolution – Sam Palmer, AusTrade

Lunch + Trade Show

Breakout Sessions

Three yellow panels listing business seminar topics and speakers under the themes evolve, engage, and excel
Image displaying a chart with nine yellow blocks, each outlining different topics and speakers related to tourism

Afternoon Tea + Trade Show

Plenary Presentations
  • Augmenting Visitor Experiences with Digital Storytelling – Rhys Sandery, Monkeystack
  • Topic announced soon – Steve Sammartino, Macro3D

Conference Close

Wine Down Drinks

For more details about the plenary presentations and breakout sessions, click below.

Day 2 Speakers

The Hon Zoe Bettison MP

Minister for Tourism & Multicultural Affairs

Siggi Frede

Chair, Tourism Industry Council South Australia

Grant Mayer

CEO, Morphettville Racecource

Tim Jarvis AM

Environmental Scientist, Adventurer, Author, Film Maker

Tim Jarvis MSc, MEnvLaw is an environmental scientist, adventurer, author, public speaker and film maker with more than 30 years’ experience working in the sustainability field. He is committed to finding pragmatic solutions to major environmental issues related to climate change and biodiversity loss and uses his public speaking, films and books to progress thinking in these areas. Tim is currently partnering with Department for Environment and Water to champion the development of new legislation to protect and conserve biodiversity across South Australia.

Dianne Dredge

Director + Regenerative Tourism Lead, The Tourism Co-Lab

Dianne Dredge is a regenerative tourism practitioner, a creative systems thinker and community builder. In 2019 she founded the Tourism CoLab which has become a globally recognised innovation lighthouse and community of practice for regenerative tourism. She is an elected member of the International Academy for the Study of Tourism but finds her true sense of belonging working in regional and remote communities.

Emma Terry

CEO, South Australian Tourism Commission

Emma has over 20 years’ experience in strategy, marketing and business development and has worked in senior executive roles in both the public and private sector, across a range of industries including transport, exporting, FMCG, tourism and hospitality in both national and international markets.

Patty Therrios

Head of Strategy and Sustainability, Adelaide Airport Limited

Patty Therrios has worked for Adelaide Airport Limited for more than 10 years. Her current role as Head of Strategy and Sustainability includes responsibility for executing strategy to achieve AAL’s sustainability targets as well as managing Adelaide Airport’s Aviation Fuel Business.

Kelly Kuhn

Master Juggler, Juggle House Experiences

Owner operator and Master Juggler, Kelly has worked in the South Australian tourism industry for 27 years, in private enterprise, not-for profit and more government departments than she cares to count. She is the winner of an ‘Inspirational Women of the World’ award in 2023, is a valued Board Member of the Murray River, Lakes and Coorong Tourism Alliance, founder and Secretary of her local Murray River Township Progress Association and past Deputy Mayor of Mid Murray Council.

Besa Deda

Chief Economist, Westpac & BankSA

Besa is the Chief Economist of Westpac’s Business Bank. She is also the Chief Economist of St.George Bank, Bank of Melbourne, BankSA and BT, which are other businesses within the Westpac Group. Besa has been with the group since 2009 and is a key spokesperson on the economy and financial markets. She manages a team of economists, regularly presents to clients and appears in the media. Besa is also Chair of the Australian Business Economists organisation and a member of ANU’s Centre for Applied Macroeconomic Analysis RBA Shadow Board. Besa was appointed the Chief Economist of St.George Bank in 2008, a role which saw her become the first female Chief Economist of a bank in Australia. 

Sam Palmer

GM Visitor Economy & Client Programs, Global D&I Champion, Austrade

Sam leads Australia’s tourism and visitor economy policy, programs and official statistics (TRA). She has enjoyed every one of her 1,135 days in the role so far collaborating with government agencies, jurisdictions, industry bodies and businesses to develop, update and drive delivery of the THRIVE 2030 national strategy. Having worked in her career across many of the sectors that comprise the Visitor Economy, Sam continues to be excited and inspired every day as she engages with industry including through important capability-building events like this.

Rhys Sandery

Chief Business Officer, Monkeystack

Rhys has over 25 years’ experience working in the creative industries. At Monkeystack, his role is to engage organisations in the application of current and emerging screen-based storytelling techniques in animation, experience and game development across industries including entertainment, health, education, manufacturing and defence. His forte lies in defining the relationship between physical and digital visitor experiences, and connecting audience to narrative.

Steve Sammartino

Futurist, Entrepreneur & Author

Futurist Steve Sammartino is a tour de force in the field of technology. His energy and humour on stage have made him sought-after speaker around the globe. An expert in AI’s profound implications for business and society, Steve has been immersed in Computational Intelligence systems from the tender age of 10.

Steve goes beyond theory and brings lessons from his own tech ventures. His latest Macro3D, a ground-breaking AI and robotics company – which 3D prints houses. Since co-founding the company his year he has managed to 3D print a house, and is now embarking on building the world’s first home built entirely by AI.

An accomplished author, Steve has written three best-selling books on the subject of technology and its future. As a testament to his compelling insights, he has given a TED talk and is the host of the popular national Technology and Business TV show on Channel 9, “The Rebound” – now in it’s 4th Season.

Professor Anne Souvertjis

Professor of Marketing, University of South Australia – Ehrenberg-Bass Institute

Professor Anne Souvertjis is a Senior Marketing Scientist with the Ehrenberg-Bass Institute at the University of South Australia. All of Anne’s work has the common theme of applying marketing science knowledge to sustainable marketing. Anne has published over 60 refereed academic papers and book chapters and is a full member of The Research Society which is the peak body for the market research industry.


Peter Walker

Director / Principal Architect, Cumulus Studio

Cumulus Studio Director and Principal Architect Peter Walker believes that architecture is as much art and poetics as it is engineering and construction, and is inspired to create spaces that evoke an emotional response. Awarded nationally and internationally for his high profile tourism project portfolio, Peter’s work includes transforming sensitive sites like Pumphouse Point and The Apple Shed, as well as new projects such as Saffire and Devil’s Corner Winery. He is a graduate of the Australian Institute of Architects Dulux Study Tour program, and a past winner of the Timber Design Association’s Rising Star Award and the Tasmanian Emerging Architect Prize.

Kathryn Calaby

Director, Department for Innovation and Skills / Office for Small & Family Business

Kathryn has over 25 years’ experience in running businesses, strategic planning, marketing, brand strategy, communications and governance. In addition to running her own marketing and events business, she has worked across the federal, state, and local government, not-for-profit and private sectors. Kathryn also co-founded a start-up business dedicated to environmental sustainability. Kathryn’s current role is Director of the Office for Small and Family Business, a division within the Department of Industry Innovation and Science. As Director, she is responsible for helping small businesses across South Australia thrive, sustain and grow and is leading the State Wide Small Business Strategy 2023-2030.

Wendy Bevan

CEO, KESAB environmental solutions

As CEO of KESAB since 2020 Wendy Bevan leads SA’s longest running environmental NGO and not-for-profit, working with schools, community, business and local government to deliver successful and impactful environmental and sustainability focussed education and behaviour change programs.

Prior to joining KESAB, Wendy spent more than twenty years in a range of roles involving government/stakeholder relations, advocacy, media, policy research/development and program delivery, including in member-based industry groups including RAA and the SA Hotels Association, the SA State Government and private enterprise.

James McIntyre

Senior Consultant, 2XE

James has been with 2XE for over a decade, collaborating with more than 200 businesses across various industries such as agriculture, food and beverage manufacturing, industrial services, technology and automation, and mineral processing. He has played a pivotal role in leading the rollout of several programs aimed at enhancing business sustainability. James possesses extensive expertise in process efficiency, with a skill set that includes team building, leadership, net zero strategies, business and sustainability leadership, energy management, lean manufacturing, data business intelligence, and process flow optimisation.

Laura Herrero

Senior Adviser – Business Sustainability, Green Industries SA

Laura is a strong believer that sustainable growth is possible for all businesses. In addition to a Bachelor Degree in Science and a Master’s Degree in Sustainable Development and Environmental Management, Laura has over 10 years’ experience in sustainability and business systems management. She has experience with large corporations, SMEs and non for profit organisations covering a wide range of industries such as food manufacturing, construction and waste management services. 

Tony Sharley

Managing Director, Murray River Trails

Proud and passionate Murray River advocate Tony Sharley started Murray River Walk in 2016. Murray River Walk and a new Murray River Safari tour are members of Tourism Australia’s Signature Experiences Program with Great Walks of Australia and Australian Wildlife Journeys respectively. The business has won 5 consecutive SA Tourism Awards in the Ecotourism category.

Hannah Statham

CEO, Media Mortar

Hannah might only just clear five foot, but she could easily enter herself into a heavy weight content marketing competition. Her signature move? Planting a target on your audience’s back and hitting them with bullseye accuracy. She’s first and foremost a content marketer, creating words, images and videos for clients, the kind of content that stops people in their thumb-scrolling tracks.

Cathy Treasure

Event Specialist, Australian Centre for Regional Events

Cathy Treasure’s events experience is the definition of extensive and varied: more than 50 events on four continents ranging from global to local. As former Director of Parkes Festival, Cathy elevated it to Hall of Fame status, leading its transformation into a benchmark event in Australia. Cathy has transitioned from a successful career in event delivery to become co-founder of the Australian Centre for Regional Events, mentoring and offering strategic advice to those shaping regional events.

Peter O’Connor

Professor, University of South Australia

Dr. Peter O’Connor is Professor of Strategic Management and Co-Director of the Centre for Enterprise Dynamics in Global Economies (C-EDGE) at the University of South Australia. His primary research and teaching interests focus on the effect of digital on business, particularly hospitality, tourism, retailing and marketing.

Jamie Griego

Director – Account Management, Expedia Group

Jamie Griego leads Expedia Group’s Travel Partner Group Lodging teams in Australia, leveraging over 15 years of expertise in hospitality, with a focus on revenue management, distribution, and account management. Beyond this role, Jamie shares his knowledge as a Lecturer at the International College of Management, Sydney (ICMS) where he teaches Revenue Optimisation. Passionate about deciphering the dynamic landscape of customer buying behaviour in travel, Jamie is a believer in leveraging technology to revolutionise the industry and enhance the travel experience for all.

Marika Sanigorska

Regional Director – Enterprise, SiteMinder

From her years of working within major hotel chains across the UK, Marika Sanigorska has gained a deep knowledge of revenue, distribution and technology strategies that has allowed her to be an ideal partner to hotel chains in an increasingly complex market. As Director of Enterprise for SiteMinder’s home market of the Asia Pacific, she heads up a team managing portfolios of the region’s largest hotel chains.

Renee Cornelissen

Group Manager – International Sales, Journey Beyond

Renee’s passion for travel and tourism began at a very young age. Her exposure to travel experiences throughout her childhood years’ ventured into formal tourism studies at Secondary School and University alike. Fast forward to today, where she has demonstrated through her passion, commitment, drive and expertise to be a key contributor to this robust industry with 20+ years experience working with one of Australia’s major Tour Operator’s, Journey Beyond. Her skills and experience are within Business and Product Development, Contract and Rate Negotiation, Event Management and most importantly Relationship building.

Tony Smith

Owner, Rawnsley Park Station

Tony Smith and his wife Julie are owners of Rawnsley Park Station in the Flinders Ranges and Barossa Shiraz Estate in the Barossa Valley. Both properties have a range of accommodation and visitor experiences for both domestic and international visitors. Tony has been involved in the tourism industry for over 40 years.

Craig Costello

Director Costello Hotels, Wallaroo Marina Apartments

Craig Costello has had over 20 years experience in the Real Estate industry which led him to discover his real passion – Tourism. Being the founder of Costello Hotels which owns several accommodation facilities across South Australia with the company’s flagship property being the Multi Award Winning Wallaroo Marina Apartments. With a focus on growth and expansion Craig leads the family business with wife Inga and are always on the lookout for the next opportunity to grow the brand in Regional South Australia. Craig also strives to give back to the Tourism Industry through being a current Board member of TIC SA and Chair of Yorke Peninsula Tourism.

Marcus Rolfe

Director, URPS

Marcus is widely recognised for his expertise in development assessment and facilitation. He utilises his excellent understanding of the mechanics of development legislation and planning guidelines in his regular appearances before assessment panels and as an expert witness before various courts and tribunals.

Marcus also enjoys strategic thinking and policy development as part of urban
development strategies and master plans. This wide-ranging experience has
expanded his skills in consulting with public authorities, special interest groups
and the general community. He is actively involved with a number of professional associations, being a current member of the South Australian Heritage Council and the UDIA SA Planning Committee.

Justine Sinclair

Consultant, Sparrowly Group

Justine Sinclair has over 20 years experience in Marketing, Communications and Engagement. With over ten years of this experience in the Visitor Economy including multi council experience, experience leading and managing Visitor Information teams and their budgets, regional tourism marketing and extensive stakeholder engagement across a broad range of government and industry. Justine is passionate about all areas of developing stronger Visitor Economies from research, product development, marketing through to strategies. Her experience helps regions to get the best out their current staff and plans as well as look for pathways to develop into the future to be even stronger.

Anita Manfreda

Senior Lecturer / Researcher, Torrens University Australia

Anita is a Senior Lecturer and researcher at Torrens University Australia, with over 10 years of professional experience in luxury hospitality in Australia, Italy, and Switzerland. Her research investigates customer experiences and luxury consumption, with attention to the nexus between authenticity, luxury, and sustainability. Anita also provides training and consulting services to luxury accommodation owners and operators, leaders and front-line staff on how to best create quality luxury experiences that are underpinned by the principles of authenticity, transformation, and sustainability.

Jessie Smith

Senior Lecturer / Researcher, Purple Orange

Jessie works with the tourism industry, providing one-on-one business mentoring to guide them through inclusive recruitment with the aim of seeing more people with disabilities employed in the industry. Her favourite part of the job is using her lived experience of disability to enrich the mentoring and make a change for people just like her. Outside of work, she is a former registered elite athlete with the University of South Australia (graduated 2023 Bachelor of Human Movement / Bachelor of Psychology), as a national level Dressage and Show Horse rider.

Luke Tuckwell

Hotel Sales Manager, Tryp by Wyndham

Luke Tuckwell started in the hotel industry in banquet operations in Sydney rolling tables from function room to function room. 20 odd years later, back home in Adelaide after working in hotel sales for over a decade, he could not resist the opportunity to work in a brand-new property for the first time in his career. TRYP by Wyndham Pulteney Street Adelaide now feels very much like home.

Steve Richardson

Customer Service Manager, SteamRanger Heritage Railway

Currently the Customer Service Manager at the SteamRanger Heritage Railway. After fifty years of working in the Rail Industry across the country, Steve “retired” last year and is now enjoying the challenges of assisting in the management of this volunteer rail organisation. Transitioning from working in a Corporate environment to a Volunteer based tourism/heritage organisation is challenging but rewarding.

Speaker announced soon

Office for Autism


Dr Skye Akbar

Enterprise Fellow, UniSA Business

As an Enterprise Fellow at UniSA Business, Skye applies her experience with focus on supporting the wellbeing of local peoples through improved understanding of how self-determined sustainable community economic development can be best achieved. She works to support evidence-based decision making that can nurture context and culturally informed local solutions to local problems.

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