Longview Vineyard is a true tourism destination located just outside the historic township of Macclesfield in the Adelaide Hills. It is an Australian luxury escape with real Italian hospitality. Guests enjoy locally and globally inspired food and specialty Italian wine varietals, with million-dollar views.
Everything is very hands on for this multi-faceted family business says Tourism and Hospitality Manager, Jody Macpherson-Fowles.
“With most businesses, but especially family ones, you need to be across all aspects,” she said.
“Hard work and achievable goals are extremely important as this business is all about the long-term not the short-term.
“You need to surround yourselves with excellent people that embody passion and drive.”
In 2017, the business received a Cellar Door Grant through the State Government, which helped Longview develop a new cellar door space.
“This space is extremely welcoming and is the face of Longview, with guests either checking into their accommodation or joining us for a food or wine experience.
“It has enabled us to change our food offering and grow our lunch service days over the last year, with Ala Carte and set Tasting Menus available from Friday to Sunday.
“We also have the space to run a greater number of structured wine tastings,” she said.
As a business that prides itself on delivering exceptional experiences and customer service, investment in staff training has been crucial.
“We ensure that our staff receive regular training sessions, both internally and externally through organisations such as the South Australian Tourism Commission, TiCSA and Wine Australia.
“This enables our team to stay in touch with market trends, customer wants and needs, as well as up to date industry know-how.”
Likewise, a quick and accurate response approach to customer enquiries, and a consistent marketing focus has helped this award-winning business go from strength-to-strength
“Involvement in the Quality Tourism Accreditation Program has also increased visitation to our accommodation, as our guests know they will receive a high level of customer service.”
Looking ahead, Jody says the business plans to be in the same beautiful place with an ongoing focus on quality and service.
“We hope to continue improving on our great experiences and world-class food and wine, whilst growing domestically, internationally and sustainably,” she concluded.
To learn more about what’s on offer at Longview Vineyard, visit: www.longviewvineyard.com.au.