ReviewPro Wrap Up: Summer Holidays

The 2022-23 summer school holidays in South Australia have wrapped up, marking the end of one of the busiest periods for tourism operators in our state.

Through TiCSA’s partnership with ReviewPro, we’ve taken a look at what visitors are saying online about their experiences with our accredited operators.

ReviewPro is an online reputation management system that collated online reviews from over 175 sites into one place. TiCSA’s partnership with ReviewPro and Australian Tourism Industry Council allows us to offer our accredited TiCSA members free access to their own ReviewPro dashboard.

Statistics from the school holidays

Over 70% of accredited members are using ReviewPro to their advantage, and here’s a glance at their statistics from 17 December to 30 January.

  • During this period, members with ReviewPro accounts collected 10,266 reviews.
  • Of these reviews, 79.7% were positive, 11.2% were neutral, 7.3% were negative, and 1.8% were not rated.
  • The most reviews in one day was on 5 January, where accounts gathered 341 reviews.
  • The overall GRI* for the school holidays is 90%!
  • The most talked about topic was food and drinks, with 3,030 mentions. 77.3% of these mentions were positive.
  • 1,803 mentions were about staff and 87.1% of these mentions were positive.
  • 55.1% of the reviews came from, a massive increase from last year’s holidays. 32.2% of reviews came from Google.
  • 42.7% of reviews were responded to.
  • The average response timeframe was 4.6 days.

What is a Global Review Index (GRI)?

The Global Review Index is calculated by an algorithm that generates a numerical score from 0 to 100 and is based on the Overall Score of a review collected from 140+ online travel agencies (OTAs) and review sites in more than 45 languages.

The algorithm considers several aspects to provide the most accurate picture of a business’s online reputation, for example, giving a higher weightage to more recent reviews and a lower weightage to the older ones.  It is not an average of all review scores.

Top-ranking GRIs

We also looked into the top-ranking GRIs in each region for the school holiday period:


Cellar Door Tours

Small Batch Wine Tours

Saviconnect Passenger Service

Adelaide Hills

Thorngrove Manor Hotel

Bike About

Ambler Touring


Barossa Exclusive Tours

Underground Barossa

Pindarie Wines

Clare Valley

Battunga Cottages Bed & Breakfast

Bukirk Glamping

Clare Valley Cycle Hire

Eyre Peninsula

Sage at Streaky Bay

EP Cruises

Experience Coffin Bay

Fleurieu Peninsula

Make Trax Adventure

Naiko Retreat


Flinders Ranges & Outback

The Lookout Cave Underground Motel

Under the Mount

Over the Edge Melrose

Kangaroo Island

Emu Bay Fishing Charters

KI Outdoor Action

Emu Bay Holiday Homes

Limestone Coast

Coonawarra Experiences

Coorong Cabins

Coorong Waterfront Retreat

Murray River Lakes

& Coorong

SA Skydiving

Coorong Waterfront Retreat

Juggle House Experiences


Banrock Station Wine and Wetland Centre

Kingston on Murray Caravan Park

BIG4 Renmark Riverfront Holiday Park

Yorke Peninsula

Port Vincent Foreshore Caravan Park

Port Vincent Motel and Apartments

Cliff House Beachfront Villas


Learn more

Interested in using ReviewPro to manage your online reviews and reputation?

Learn more here or contact the TiCSA team at for more information.