South Australia’s peak tourism body welcomes today’s announcement of a new winter festival in Adelaide next year.

Premier Steven Marshall first spoke of the benefits of introducing a winter festival at the Tourism Industry Council South Australia (TiCSA)’s tourism industry summit in February, with over 300 industry leaders in attendance.

TiCSA Chief Executive Officer, Shaun de Bruyn said the Illuminate festival will boost tourism during a traditionally quieter period.

“There is always a lot of activity in South Australia from January to March, so this addition to our events calendar will certainly fulfil a gap and enhance our reputation as the Festival State,” said Mr de Bruyn.

“We have seen this concept work really well in Tasmania with MOFO and it will provide yet another reason for tourists to visit South Australia.

“Most importantly, a winter festival will help drive our visitor economy and support local jobs, which is particularly vital as we start to rebound from the terrible impacts of COVID-19.”

The festival will be organised by local industry heavyweights Rachael Azzopardi and Lee Cumberlidge, with support from the company behind WOMADelaide. 

It will take over Adelaide’s city streets, laneways and buildings from July 2021 with light, art installations, immersive technology, music, performance, discussions and ideas.

Stay tuned for more information to come.