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QUALITY TOURISM BRANDMARK
For nearly twenty years, Tourism Accreditation has been supporting best practice in South Australia. Thousands of operators today nationally distinguish themselves as meeting the standard by displaying the green and gold logo.
As with all brands, the time has come to refresh the look. With recent and ongoing work at the Australian Tourism Industry Council (ATIC) and TiCSA to further integrate our national programs – Tourism Awards, Tourism Accreditation and Star Ratings, a set of new brandmarks have been designed to replace the well-known symbol.
This suite of new logos represents all programs under the one banner, named the Quality Tourism Framework (QTF). Any current Tourism Accredited or newly Accredited businesses are eligible for the new quality tourism brnadmark, plus any sector-specific branding.
We encourage all current Accredited businesses to begin phasing in the Quality Tourism Accreditation Brandmark to replace the existing green and yellow ‘tick’ logo. Businesses are entitled to use both the shield and horizontal Accreditation brandmarks, however, the shield brandmark is preferred.