The Australian Tourism Industry Council (ATIC) has welcomed the Tourism Icons Package announced in the 2019 Federal Budget. The Tourism Icons Package will provide Australian Government funding of $50 million over three years for investment in new iconic attractions which will help drive tourism across Australia.

ATIC Chair Evan Hall congratulated the Federal Government and welcomed the announcement. He said Australia must invest in quality visitor infrastructure and experiences to grow and compete as a destination.

“New attractions are critical to winning new and repeat visitors to Australia. Visitors are looking for new iconic tourism experiences in addition to the classic harbour, rock and reef attractions,” Mr Hall said.

The Australian Tourism Industry Council has been advocating for Federal funding for the next generation of Australian icons as one of its Six Priorities for Growing Australia’s Tourism Industry, released in October 2018.

“The Australian Government has a critical role in supporting economic-enabling infrastructure that stimulates regional visitation and the country’s tourism competitiveness,” Mr Hall said.

The Tourism Icons Package will focus on a small number of flagship attractions in regional Australia, identified in consultation with the tourism industry.

“ATIC will continue to work with the Australian Government on creating the next generation of iconic Australian tourism experiences,” Mr Hall said.

Image source: Six Priorities for Growing Australia’s Tourism Industry document.