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TourismIQ workshop recordings can be accessed here by TiCSA Members. The TourismIQ program is focussed on building tourism leaders across the state. These workshops are usually delivered in-person, however, due to the COVID-19 pandemic they are now being delivered online.

TourismIQ is being funded through the Commonwealth Government’s Building Better Regions Fund and the Government of South Australia through the South Australian Tourism Commission.


This webinar will help you to think through and plan responses to likely disruptions in your business, so that when the need arises, you have a head-start on dealing with the situation and recovering more quickly.


Introduction to Guiding

Whether you run a farmstay, art gallery, winery, accommodation or tour operation, this webinar will give you an introductory overview of how to guide well.

Tourism expert, Brendon Bevan will extend your knowledge and confidence to deliver a professional, educational, enthusiastic and consistent level of guided experience.

Thriving in Uncertain Times

Business specialist, Glen Wheatley will discuss how “expert entrepreneurs” deal with uncertainty to find a way forward. He will also cover how thriving in uncertainty requires being open, getting curious and committing to learn. 

Experience Design for Tourism

Explore what it takes to create, market and deliver a remarkable tourism experience with tourism specialist, Siggi Frede.

In this webinar Siggi will also look at hero experiences, key success factors for end-to-end experience design, how to engage all five senses, how to develop unique value propositions and bring experiences to life through storytelling.

Strategies for Resetting Your Business

In this webinar tourism business specialist, Siggi Frede will explore: 

  • Changes in consumer behaviour;
  • Leveraging tourism campaigns;
  • Digital marketing ‘must do’s’ (or non-negotiables);
  • Case studies: how tourism and hospitality businesses pivoted to new market opportunities; and
  • Future-proofing: how to navigate an uncertain future.

Assess the Risk and Value Drivers for Your Business

Louisa Andreucci, Associate at Hood Sweeney will lead you through an online risk and value driver assessment questionnaire, including: 

  • Performance & growth;
  • Planning;
  • Staff & customers;
  • Risk; and
  • Competition.

Louisa will also talk through some strategies for setting targets and budgets, as well as planning your cash flow to effectively manage financial aspects of your business.

Domestic Distribution

A webinar on Domestic Distribution for Tourism, presented by two industry experts: Siggi Frede, Consultant & Owner – Effektiver and Claire Sim, Global Partnerships Manager – SA Tourism Commission. Siggi outlines traditional and online domestic distribution channels and how to build commission into your pricing structure, while Claire provides an update on key trade partners that are pivoting to and amplifying their investment into domestic tourism.

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Australian Tourism Data Warehouse Refresher

Emily Sheppard from the South Australian Tourism Commission gives tourism operators an Australian Tourism Data Warehouse (ATDW) refresher. Topics include: defining ATDW categories; how to re-size an image and the importance of renewing your ATDW listing.

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Advancing Your Website Through Online Marketing 

Discover how you can take your digital presence to the next level by advancing your website through online marketing. In this workshop, Scott White from Creative Serum will cover: creating a campaign strategy, website transformation tips, Google Analytics tracking and reporting.

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Adventure Activity Standards

Luke Duncan from Outdoors SA talks about the NEW Australian Adventure Activity Standards (AAAS) and why you should be following them in your business. 

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Tips for Taking Better Pics

Heidi Lewis of heidi who photos shares her tips for taking better pics with any device. Heidi will also help you understand the key elements of photography, including story, composition and light. Suitable for beginners.

AI, Automation and The New Guest Experience

Avril Carter from ReviewPro helps tourism businesses understand how artificial intelligence (AI), automation and chatbots can help them respond and increase efficiency.

Click here to stay informed of upcoming workshops.