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FAQs AND IMPORTANT INFORMATION

The SA Top Tourism Town program recognises South Australian towns that offer amazing visitor experiences and are committed to working collectively to increase visitation to their region. After a successful 2021, the program is returning as we search for SA’s next Top Tourism Towns.

Nominations are now closed for the 2022 SA Top Tourism Town Awards. Keep an eye out for when consumer voting begins!

PLEASE NOTE: Submissions are now due COB 4th April, 2022.

WHY ENTER?

  • Have the chance to review your town’s marketing campaign, tourism strategy and collateral
  • Take the opportunity to create new marketing materials such as itineraries, promotional video and imagery
  • Review and develop the visitor experiences and itineraries your town offers
  • Celebrate your town and community’s spirit, resilience and hospitality
  • Use prizes from our sponsors to market your town and drive demand
  • Showcase your town to the entire state and increase visitation
  • Have the chance to go on to the Australian awards and represent South Australia and your town on the National stage!

IMPORTANT INFORMATION

All information that you need to nominate, create your entry, and upload your final submission can be found in our Important Information document. This includes:

  • Rules
  • Key dates
  • Submission requirements
  • Assessment scoring
  • Tips and advice
  • Terms and conditions

You can view the full Important Information document by clicking the button below. We also have FAQs listed at the bottom of the page. If you have further questions, we can help! Email info@ticsa.com.au or call 08 8321 3085.

Judging Panel

Andy Glen

Andy Glen

Chair of SAVICN, Chair of Judges

Andy Glen is the Tourism Manager for Mid-Murray Council and Chair of the South Australian Accredited Visitor Information Centre Network. Andy is an advocate for quality visitor servicing and regional tourism. He began his tourism apprenticeship as a private tour operator back in 1996, thoroughly enjoying the lifestyle and challenges that an SME presents. He has managed the Burra, Hahndorf and Mannum Visitor Information Centres, served on numerous tourism boards and been the Executive Officer for a charitable foundation, on route to his current position. Andy has been involved in judging the SA Tourism Awards since 2018.

Traci Ayris

Traci Ayris

TiCSA Board Member

TICSA Board Member,  State/National Tourism Awards winner and Tourism Industry professional, Traci Ayris takes every opportunity to promote SA’s best tourism assets. As Producer of Channel 7 Adelaide’s “Discover” and “SALifeTV” tourism programs (1999-2017) she spent decades visiting, experiencing and showcasing local towns and businesses throughout the State.   A newcomer to the judging panel, Traci is looking forward to recognising and celebrating South Australia’s Top Tourism Towns in 2022.

Michael Geddes

Michael Geddes

Michael has retired from full time work having spent over 25 years in the professional consulting field undertaking urban planning, landscape design, environmental and development approvals assignments. He also spent 10 years with the SA Tourism Commission at a management level responsible for tourism infrastructure and development. Michael has continued his keen interest in the tourism industry since leaving the workforce and has been involved with the SA Judging Panel for over 20 years (the last 7 as chair) and has served three three-year terms on the National Judging Panel.

Lynda Schenk

Lynda Schenk

Marketing Consultant, Purple Giraffe

Lynda Schenk is the owner operator of Purple Giraffe, an outsourced marketing consultancy founded in 2014.  For almost three decades, Lynda has worked across a diverse range of industries including wine & spirits, tourism, hospitality and organic farming. She has a deep understanding of the marketing needs of companies, small and large within the tourism sector and beyond. Lynda is a proud South Australian, who is passionate about working with SA’s tourism operators to maximise their marketing outcomes and tell their stories.

Dougal McFuzzlebutt

Dougal McFuzzlebutt

Travel Product Manager, RAA

Dougal has a professional career that stems back 25 years starting in IT and Telecommunications working for businesses such as Hewlett Packard, Ernst & Young, Amcor, BAE Systems, Nokia and Telstra. In 2012, Dougal legally changed his name and started his business ‘McFuzzlebutt’s Manchen (Man Kitchen)’. Having worked on and had success in a wide-range of projects and events, he once again returned to corporate life in 2018 to expand his knowledge, experience and passion of SA across the broader tourism industry. In the 3 years Dougal has worked at RAA Travel, he has grown the program extensively. Working closely with local businesses to help them, the tourism, food and beverage industries grow is what drives him.

Amanda Bridge

Amanda Bridge

Manager - Sales & Marketing, ShopLocal SA

Amanda is the Co-Founder of Shop Local SA – the online marketplace supporting South Australian business and communities. Amanda’s extensive experience in working with government, advocating for industry and supporting regional South Australian businesses gives her a strong foundation in understanding the importance of our towns throughout the state, and the small business community that sustains them. In 2020 Amanda was part of the founding team to develop Shop Local SA, making eCommerce accessible to all businesses and providing a solution for consumers seeking to support local businesses in a way that counts – through purchasing. She continues to work in this business in a strategic, sales and stakeholder engagement role enabling her to develop strong business connections across the state.

 

WINNERS’ BENEFITS

 

WINNERS’ BENEFITS

TiCSA has secured some amazing prizes for our Top Tourism Towns this year!

Through our Top Tourism Town Partners, you could win some excellent marketing opportunities for your town from some of the biggest names in South Australia.

Top Tourism Town Prizes

From TiCSA:

  • Automatic entry into the National Top Tourism Towns Awards to represent SA
  • Winner trophy and framed certificate
  • Promotion across TiCSA’s social and digital platforms

From Adelady:

  • 3 Facebook posts
  • 3 Instagram posts
  • 1 tag and win,
  • 1 double page editorial (featured with other winning towns) both printed and online

From Adelaide Airport:

  • 1 eDM to entire AAL database
  • 2 LinkedIn posts
  • two week block of advertising promotion on digital screens

From FIVEaa:

  • 30 x fifteen-second commercials produced by FIVEaa
  • 1 marketing module session on creative marketing towards target markets

From SA Life:

  • Feature in June SA Life ‘Off the Beaten Track’ feature article (featured with other winning towns)

From Shop Local SA:

  • 1 x workshop on how to sell online and reach new markets
Small Tourism Town Prizes

From TiCSA:

  • Automatic entry into the National Top Tourism Towns Awards to represent SA
  • Winner trophy and framed certificate
  • Promotion across TiCSA’s social and digital platforms

From Adelady:

  • 3 Facebook posts
  • 3 Instagram posts
  • 1 tag and win,
  • 1 double page editorial (featured with other winning towns) both printed and online

From FIVEaa:

  • Interview on Afternoons
  • $2,000 media package

From SA Life:

  • Feature in June SA Life ‘Off the Beaten Track’ feature article (featured with other winning towns)

From Shop Local SA:

  • 1 x workshop on how to sell online and reach new markets
Tiny Tourism Town Prizes

From TiCSA:

  • Automatic entry into the National Top Tourism Towns Awards to represent SA
  • Winner trophy and framed certificate
  • Promotion across TiCSA’s social and digital platforms

From Adelady:

  • 3 Facebook posts
  • 3 Instagram posts
  • 1 tag and win,
  • 1 double page editorial (featured with other winning towns) both printed and online

From FIVEaa:

  • 30 x fifteen-second commercials produced and written by FIVEaa and placed Monday to Sunday
  • 1 marketing module session on creative marketing towards target market

From SA Life:

  • Feature in June SA Life ‘Off the Beaten Track’ feature article (featured with other winning towns)

From Shop Local SA:

  • 1 x workshop on how to sell online and reach new markets
People's Choice Prizes

From TiCSA:

  • Framed certificate
  • Customised brandmark
  • Promotion across TiCSA’s social and digital platforms
  • Winner’s trophy and framed certificate

From Adelady:

  • 1 Facebook post
  • 1 Instagram post
  • 1 double page editorial (featured with other winning towns) both printed and online

From SA Life:

  • Feature in June SA Life ‘Off the Beaten Track’ feature article (featured with other winning towns)

From Shop Local SA:

  • 1 x workshop on how to sell online and reach new markets

FREQUENTLY ASKED QUESTIONS

What categories are there?

In 2022 there are three categories:

  • Top Tourism Town – best suited to established tourism towns where a range of attractions, accommodation and visitor experiences already exist, particularly those with a population over 5,000 people.
  • Small Tourism Town – best suited to towns which are in the process of establishing a tourism strategy and developing visitor experiences, particularly those with a population below 5,000 people, but greater than 1,500.
  • Tiny Tourism Town – best suited to towns which are in the process of establishing a tourism strategy and developing visitor experiences, particularly those with a population below 1,500 people.
What are the key dates for the program?

Nominations Open:  Monday, 7th February
How to Enter Webinar: Monday 28th February
Nominations Close: Tuesday, 15th March COB
Submissions due (can be submitted prior): Monday, 4th April COB
Consumer Voting Opens: Wednesday, 13th April
Consumer Voting Closes: Monday, 9th May
Winner Announcement at State Event: Late May/Early June. Date TBC
National Event: Winners go on to represent SA Mid 2022

Please note these dates are subject to change.

How do I know which category to enter in?

The category your town enters under is determined by the population statistics from the Australian Bureau of Statistics. Please note that TiCSA can override a town entry at their discretion.

Is there a fee or cost to enter the Top Tourism Town Awards?

Yes.

The nomination fee is $180.00 excluding GST. Entry fees must be paid by the close of nominations on the 7th of March for the nomination to be valid. Entry fees are non-refundable.

You do not have to spend a large amount on your entry, you can utilise resources you already have. However, as the Awards are an opportunity to develop your town’s marketing and collateral, you can invest in the creation of new promotional videos, photography etc.

How does entering the awards benefit my town?

Overall, the Top Tourism Town Awards are a business development program. Your entries allow you develop, review and evaluate your town’s marketing campaigns and collateral. Your submissions will be reviewed by expert judges, and you will receive constructive feedback and evaluations.

You will also receive promotion of your town through TiCSA communications channels and promotion of consumer voting for the People’s Choice award.

Categories are sponsored by partners of the South Australian Top Tourism Town Awards and provide the winners with additional benefits, such as advertising, signage, and promotional materials.

Who nominates my town to enter for the awards?

Entries must be submitted via the Quality Tourism Framework by a Quality Tourism Accredited Visitor Information Centre or Local Council by COB Monday 7th March 2022. Entries are open to Local Tourism Associations, or motivated individuals/groups of locals passionate about elevating the profile of their town but must be submitted via the Visitor Information Centre or Local Council. Only one nomination can be made per town.

Is my town able to re-enter in consecutive years?

Yes. All past entrants are encouraged to re-enter. If you have won in the previous year, you have the chance to be inducted into the Hall of Fame. The Hall of Fame is awarded to a town that has won the same category over 2 consecutive years.

Town that are inducted into the National Hall of Fame are precluded from entering into that specific category at the state/territory for a period of two years.

If a town is inducted into the State/Territory Hall of Fame, and do not win Gold at the National Awards in the same year, then they are precluded from entering into that specific category at the state/territory awards for a period of two years.

If the town does win Gold at the National Awards, but are not inducted into the Hall of Fame, they are eligible to enter into the State/Territory awards in the next year.

What does my submission include?

Submissions include:

  • A town introduction
  • A visitor itinerary for a defined target market which includes accommodation and activities
  • A 30 second to 2 minute promotional video
  • An editorial article of no more than 800 words, in Word and PDF formats
  • Accommodation and attraction ReviewPro GRI scores

Consumer voting scores will also be added to a town’s overall score.

 

Do I submit my entry as soon as I've nominated?

If you are ready to, you can. As soon as you have nominated, you may access the submission portal and begin preparing your submission.

Entries can be submitted at any time after the nomination is made, with the final closing date being COB Monday 4th April 2022.

 

Can I use content from my submission last year?

Yes, you can! You are encouraged to take onboard the judge’s feedback from your last submission to improve this year’s entry.

 

I haven't entered a town before / need help with my submission. What kind of assistance can I get from TiCSA?

We are holding a ‘How to Enter’ webinar with our Industry Programs Coordinator, Rebecca Uphill and our Chair of Judges, Chair of the South Australia Visitor Information Centre Network, Andy Glen. 

This session will be recorded and provided to all registered attendees as a future resource.

Register for the webinar here.

What is ReviewPro and how is it used in the submission?

ReviewPro is an online review management system that collates reviews from over 175 review websites to create a seamless, easy-to-read dashboard. GRI (Global Review Index) scores are used as part of your submission. If the businesses you nominate don’t have a ReviewPro account, we will do this all for you!

The GRI is used as although the consumer vote is a great tool in the judging process, it can turn into a popularity vote by people that may not have necessarily experienced the town, or by those that can market better to get the votes in. ReviewPro brings in an element of consumer review, but by those that have actually experienced the products within the town, and isn’t influenced by the town’s ability to market for votes.

 

Does the promotional video need to be professionally shot and edited?

You can use any means available to you to create your video, whether it is with a video camera, webcam, iPhone or Go Pro. You may also create a slide show using high-quality images and voice over or music. No budget is required, just your imagination.

You could also combine clips from other projects to create a new video.

I don't understand the GRI component. How do I get the GRI for my town?

As part of your submission, you will need a GRI score via ReviewPro. The GRI score is an online reputation score, calculated from reviews across a range of online platforms.

The businesses you want to include may already have a ReviewPro account, and we can check if they do. Then, all you need is permission from the business to be included.

If they don’t have a ReviewPro account, all you need to provide is the TripAdvisor link for the attractions you want included. We can take it from there!

Does each individual business need to have 25 reviews, or is it a minimum of 25 reviews across all businesses selected?

Each individual business nominated needs to have at least 25 online reviews in the 365 days leading up to when the GRI is wanted.

Should I pack as many activities as I can in our town itinerary to showcase everything?

No. Your itinerary should be achievable and able to be provided for visitors at all times, not just for your submission.

I am entering the Tiny Tourism Town category, but many of my local businesses cannot general a GRI score. Can I use businesses from surrounding regions for our ReviewPro GRI score?

Yes, if necessary. You are encouraged to select businesses from within your town, but where this is not possible, you may use businesses from surrounding regions.

Please check in with Industry Programs Coordinator, Rebecca Uphill if you have any concerns.