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TourismIQ recordings can be accessed here by TiCSA members. TourismIQ is focussed on building tourism leaders across the state. These workshops are traditionally delivered in-person, however, they have recently been delivered as webinars due to COVID-19.

TourismIQ is funded through the Commonwealth Government’s Building Better Regions Fund and the Government of South Australia through the South Australian Tourism Commission.


TOURISM IQ WORKSHOP: Pricing Strategies for your Business 27.10.21

RevenYou specialises in revenue and yield management, distribution audits, action plans, business reviews, training, advice and support. They have the resources to help you launch effectively, drive revenue, sell confidently, stay ahead and reduce risk. 

Tamie Matthews delivered this workshop to explain more about pricing strategies for your business. 

TOURISM IQ WORKSHOP: Hood Sweeney – Optimising Your Systems 18.10.21

Finding the time to step back and work on your business, rather than in your business can be difficult, especially when you don’t have the right tools.

Hood Sweeney advisers Peter and Daniel are experts in Cloud Integration; their passion for technology and deep understanding of the latest cloud-based programs used to manage business operations, can help you find more hours in your day.

TOURISM IQ WORKSHOP: Wallmans -Buying and selling your buisness 14.10.21

Are you thinking of selling your business? Or buying a new one? Have you been approached about a sale and do not know where to start? 

In this practical session, Paul Gordon, Commercial Partner, Wallmans Lawyers and Matthew Bartemucci, Associate, Accounting & Business Advisory, Hood Sweeney, will discuss how to get “sale” or “buying” ready and protect yourself from risks.

TOURISM IQ WORKSHOP: Social media AOK – Social media basics 21.09.21

This entry-level workshop is suited to business owners (or staff responsible for managing social media accounts) who have a basic understanding of social media.

Struggling to make social media work for your business? Not sure where to start? Let expert trainer Simone Douglas guide you through the ins and outs of social media marketing!


Attracting Domestic Chinese Visitors

Are you equipped with the knowledge and skills to engage high-yield Chinese customers? Jing Cao and Jacky Sun will help you to accelerate your business growth through reviewing and realigning your marketing plan and developing effective premiumisation strategies. 

How to Apply for Tourism Grants

Learn how to successfully apply for tourism grants with Sydney’s leading grants, tenders and funding consultant – Keith WhelanThe workshop will provide an overview of current tourism programs in Australia, tips and case studies on how to apply for funding, how to develop key performance indicators and calculate return on investment against the grants selection criteria. You will also hear from Steve Shotton, Regional Development Manager at Regional Development Australia (RDA) Adelaide Hills, Fleurieu and Kangaroo Island.  Steve will introduce the RDA’s one-stop-shop grant search website and highlight important sources of regional data that you can use to support your grant application/s.

Tourism Industry Development Fund

Presented by Keith Whelan (The Grants Guy) and Miranda Lang (SA Tourism Commission), this webinar will help tourism operators to better understand the recently announced Tourism Industry Development Fund.

Business Continuity Planning

This webinar will help you to think through and plan responses to likely disruptions in your business, so that when the need arises, you have a head-start on dealing with the situation and recovering more quickly.

Introduction to Guiding

Whether you run a farmstay, art gallery, winery, accommodation or tour operation, this webinar will give you an introductory overview of how to guide well.

Tourism expert, Brendon Bevan will extend your knowledge and confidence to deliver a professional, educational, enthusiastic and consistent level of guided experience.

Thriving in Uncertain Times

Business specialist, Glen Wheatley will discuss how “expert entrepreneurs” deal with uncertainty to find a way forward. He will also cover how thriving in uncertainty requires being open, getting curious and committing to learn. 

Experience Design for Tourism

Explore what it takes to create, market and deliver a remarkable tourism experience with tourism specialist, Siggi Frede.

In this webinar Siggi will also look at hero experiences, key success factors for end-to-end experience design, how to engage all five senses, how to develop unique value propositions and bring experiences to life through storytelling.

Strategies for Resetting Your Business

In this webinar tourism business specialist, Siggi Frede will explore: 

  • Changes in consumer behaviour;
  • Leveraging tourism campaigns;
  • Digital marketing ‘must do’s’ (or non-negotiables);
  • Case studies: how tourism and hospitality businesses pivoted to new market opportunities; and
  • Future-proofing: how to navigate an uncertain future.

Assess the Risk and Value Drivers for Your Business

Louisa Andreucci, Associate at Hood Sweeney will lead you through an online risk and value driver assessment questionnaire, including: 

  • Performance & growth;
  • Planning;
  • Staff & customers;
  • Risk; and
  • Competition.

Louisa will also talk through some strategies for setting targets and budgets, as well as planning your cash flow to effectively manage financial aspects of your business.

Domestic Distribution

A webinar on Domestic Distribution for Tourism, presented by two industry experts: Siggi Frede, Consultant & Owner – Effektiver and Claire Sim, Global Partnerships Manager – SA Tourism Commission. Siggi outlines traditional and online domestic distribution channels and how to build commission into your pricing structure, while Claire provides an update on key trade partners that are pivoting to and amplifying their investment into domestic tourism.

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Australian Tourism Data Warehouse Refresher

Emily Sheppard from the South Australian Tourism Commission gives tourism operators an Australian Tourism Data Warehouse (ATDW) refresher. Topics include: defining ATDW categories; how to re-size an image and the importance of renewing your ATDW listing.

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Advancing Your Website Through Online Marketing 

Discover how you can take your digital presence to the next level by advancing your website through online marketing. In this workshop, Scott White from Creative Serum will cover: creating a campaign strategy, website transformation tips, Google Analytics tracking and reporting.

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Adventure Activity Standards

Luke Duncan from Outdoors SA talks about the NEW Australian Adventure Activity Standards (AAAS) and why you should be following them in your business. 

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Tips for Taking Better Pics

Heidi Lewis of heidi who photos shares her tips for taking better pics with any device. Heidi will also help you understand the key elements of photography, including story, composition and light. Suitable for beginners.

AI, Automation and The New Guest Experience

Avril Carter from ReviewPro helps tourism businesses understand how artificial intelligence (AI), automation and chatbots can help them respond and increase efficiency.

Click here to stay informed of upcoming workshops.