The National Visitor Survey (NVS) results for December 2018 show that South Australia recorded strong growth in interstate expenditure. While intrastate and day trips expenditure growth were more modest when compared with the national averages, overall the value of tourism in South Australia is now worth $6.8 billion.

  • Interstate expenditure was up 12% to $2,210 million (national average was up 11%)
  • Intrastate expenditure was up 2% to $1,930 million (national average was up 14%)
  • Day trips expenditure was down 4% to $1,520 million (national average was up 10%)

With less than two years remaining to achieve the 2020 targets ($8 billion and 41,000 jobs), we still need to generate around $1.1 billion in expenditure and 5,000 jobs. Developing our growth momentum is critical, particularly considering much more ambitious targets are likely to be set in the State Tourism Plan 2030.

As outlined in our recent State Tourism Plan 2030 feedback submission, we understand that day trippers and intrastate visitors are significant markets for many tourism businesses across the state.

That said, TiCSA continues to reinforce the need for the South Australian Tourism Commission (SATC) to receive adequate funding in line with what other states have been recently receiving. As part of TiCSA’s State Budget submission, we are calling on the government to lift the SATC’s marketing to $50 million annually. Increased funding will not only help to facilitate the SATC’s marketing activities but will encourage those within South Australia and beyond to explore all that we have to offer.

We also remain committed to seeking support for business and workforce development, to ensure business owners and their staff have the skills to deliver memorable experiences. Therefore, we are advocating for the government to co-invest $1.8 million over three years to grow program support.

Yesterday the Shorten Labor Government announced their plans to boost regional tourism in Australia, which includes $95 million in grants to improve infrastructure and existing attractions. If you have not already done so, I encourage you to click here and have a read.

Image source: South Australian Tourism Commission