The latest International and National Visitor Survey results for the year ending September 2018 show that South Australia recorded strong levels of expenditure growth. The value of tourism is now at a record high of $6.9 billion.
Day trip expenditure showed the most substantial growth of 18% or $1,638 million, which is well above the national average of 8% or $21,998 million.
- International expenditure growth was up 4% or $1,149 million (national average was 5%).
- Interstate expenditure was up 10% or $2,168 million (national average was 11%).
- Intrastate expenditure was up 8% or $1,955 million (national average was 10%).
The number of visitors to the state and nights stayed also increased when compared to the previous year, though international nights were down by 6%.
The State Tourism Plan 2020 stretch targets of $8 billion and 41,000 jobs are well within reach, however, it will only be achieved with solid support from all stakeholders.
On behalf of our 900-plus members, SATIC remains committed to reinforcing the need for the South Australian Tourism Commission to receive sufficient funding to facilitate their global marketing initiatives and drive tourism to our state.
Likewise, SATIC will continue to advocate to work in partnership with the State Government to strengthen the capabilities of our tourism operators and their staff, ensuring they have the skills to deliver the best experiences possible.
For a further snapshot into the recent activity and future outlook within the South Australian tourism industry, I encourage you to have a read of the SATIC Tourism Barometer reports. The next report for the December 2018 quarter will be published in the coming weeks, so stay tuned.
Shaun de Bruyn
Chief Executive Officer
South Australian Tourism Industry Council
Photo source: South Australian Tourism Commission