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DRIVING DEMAND

To restore the value of tourism and hold market share gains, demand needs to be stimulated locally, interstate and internationally in anticipation of borders re-opening.

DIRECT SUPPORT REQUEST:

State Government to commit to an SA Tourism Demand Stimulus package:

 

  • $10 million/year for short-term activation and tactical activities to motivate local and interstate visitors to book SA tours, experiences and accommodation.
  • Boost SATC’s marketing budget by $25 million/year over the forward estimates to enable SA to vie for visitor attention in the extraordinarily competitive interstate and international markets.

ADDITIONALLY, WE CALL ON THE SA GOVERNMENT TO:

  • Develop a festivals and events strategy as a blueprint for the scheduling and acquisition of new events that play to the state’s brand, long-standing reputation as the ‘festival state’ and result in dispersing visitors across the state (i.e. Illuminate). The strategy should ensure that the social, cultural, and economic impacts of events are festivals are measured.
  • Continue the Leisure Events Bid Fund.
  • Continue to recognise the critical role of the Adelaide Convention Bureau in securing. business events for South Australia, which generate more than $2 billion per year to the state’s economy.
  • Communicate local Visitor Information Centre resources and services to consumers when promoting or encouraging tourism to a particular region.

READ OUR TOURISM INDUSTRY RECOVERY AGENDA:

The Tourism Industry Recovery Agenda has been prepared after extensive consultation with TiCSA members, the broader industry, and key stakeholders. Presenting our five policy priorities, this document sets out where strategic industry support is required to drive a brighter future once again for South Australia’s tourism and hospitality industry.