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Day 1 Program – Workshops & Masterclasses

Get set for a full day of insightful and practical masterclasses that will equip you with knowledge and skills to take immediately into your business. There are 12 workshops and two masterclasses to select from!  Choose to attend a 3-hour masterclass or two 1.5hour workshops in both the morning and afternoon sessions. Morning tea, lunch and afternoon tea will be provided.

Day 1 will be followed by our official welcome to the Conference in partnership with City of Holdfast Bay and Jetty Road Glenelg where we will announce the winners of the Hello SA Top Tourism Town Awards. Access to the Welcome Event is exclusively available to delegates who purchase either the Full Conference Package or Day 2 tickets.



8:00am – 8:30am


8:30am – 9:00am



  • Acknowledgement of Country – Haydyn Bromley
  • Minister Address – The Honourable Andrea Michaels MP
  • TiCSA Update – Shaun de Bruyn
  • Tourism Australia Update – Kristy Malapa

Morning Session

A visual overview of the workshops and masterclass' topics along with their respective speaker in the morning session

Afternoon Session

A visual overview of the workshops and masterclass' topics along with their respective speaker in the afternoon session

6:00pm – 8:00pm

Welcome Event + Hello SA Top Tourism Town Awards

For more details about the workshops and masterclasses, click below.

Day 1 Speakers

Kristy Malapa

Industry Relations Manager, Tourism Australia

Joining Tourism Australia in 2017, Kristy acts as the primary link between tourism operators and Tourism Australia. With an extensive background in the youth travel sector, Kristy has previously held roles both domestically and internationally including the management of Hostelworld Group brands for the Oceania region.

Haydyn Bromley

Director, Bookabee Australia

Bookabee Australia is an Aboriginal owned and operated family business and was established in 2005 with a vision to become a leader in authentic cultural training and tourism products. Bookabee offers quality private Aboriginal tours in Adelaide, and on Country Cultural experiences on Adnyamathanha Country in the Flinders Ranges. Participants are engaged in a cultural immersion experience that encourages them to examine views and attitudes towards Aboriginal Australia in a safe non-judgmental and empowering learning environment.

Dianne Dredge

Director & Regenerative Tourism Lead, The Tourism CoLab

Dianne Dredge is a regenerative tourism practitioner, a creative systems thinker and community builder. In 2019 she founded the Tourism CoLab which has become a globally recognised innovation lighthouse and community of practice for regenerative tourism. She is an elected member of the International Academy for the Study of Tourism but finds her true sense of belonging working in regional and remote communities.

Tony Catt

Director, Catapult Wealth

With nearly 3 decades of experience in the finance industry, Tony has seen many changes in the markets. Tony has a background in accounting, research, stockbroking and financial planning which allows him to provide a broad range of advice to his clients on different stages of their life. Tony has significant experience in lecturing and seminars, providing help to Regional Skill Training (RST), the Australian Shareholders Association (ASA), regional TAFE, WoTL, Farm Owners Academy (FOA) and the ASX investor hours for over 2 decades.

After marrying into a farming family, Tony decided to provide more help to family businesses in South Australia. Succession planning, retirement planning, education of the next generation and protection of wealth are major issues that have been identified.


Simone Douglas

Director, Digital Marketing AOK

Meet Simone Douglas – an ambitious, passionate, and wildly successful entrepreneur. As CEO and Founder of Digital Marketing AOK, the Publican Duke of Brunswick, Port Admiral Hotel, The Cafe the Dob on King William, BNI Adelaide North, Expert Marketing Partner for Foodie Coaches Australia and more; Simone is a force to be reckoned with. Having been named Finalist for the Social Changemaker Women in Media Award 2022 and winner of the SA Woman Leadership Award 2023 there’s no denying her incredible accomplishments including authoring two books.

Sarah Bruns

Environmental Services Officer, KESAB Environmental Solutions

Sarah Bruns is a passionate Environmental Services Officer at KESAB with a background in hotel management and conservation.
She enjoys working with varied stakeholders, embracing collaboration to achieve tailored positive outcomes.
She has worked with multiple vendors, suppliers and producers planning and delivering sustainable events, as well as businesses working to reduce their environmental impact whilst improving their service offering. She is keen to explore how triple bottom line benefits can be embraced in busy organisations.

Melissa Kalan

CEO, Australian Revenue Management Association

Melissa Kalan is driven by a life philosophy centered on the principle of continuous learning. With this ethos, she empowers organisations to foster a revenue optimisation culture that resonates from the top down, positively impacting both profits and staff retention.

As Founding Director of the Australian Revenue Management Association, Melissa, in collaboration with the company directors and industry Advisory Board, spearheads the charge. Together, they make the specialised yet vital commercial discipline of revenue and yield management accessible to all accommodation operators.

Andrew H. Navy

Owner, FlowVisuals

Andrew has been working with tourism and outdoor businesses as a brand storyteller and strategist for 20 years. His mission is to demistify storytelling and provide an easy-to-use framework that enables businesses to stand out and become visible, steering away from generic, mass produced content. He’s all about brand humanisations, lead journey optimisation and visual stories that emotionally engage audiences and make people fall in love with brands.

Avril Carter

Sales Director ANZ, Shiji Group

As a Sales Director at Shiji Group, Avril’s passion is supporting the hospitality industry to deliver exceptional guest experiences. Avril works with accommodation and tourism brands across Australia New Zealand to help them gain and act upon the unique insights provided via Shiji ReviewPro’s Guest Experience Platform.

Cathy Faulkner

Senior Business Advisor, Altitude Advisory

As a senior business advisor, Cathy is dedicated to helping small business owners identify and achieve their goals – both business and personal. She partners with businesses to develop relevant and bespoke strategies and action plans, including growth strategies, work force planning and cash flow management. With more than 30 years in public practice she brings technical know-how and practical experience to her clients.

Justine Sinclair

Consultant, Sparrowly Group

Justine is a lead consultant, facilitator and mentor for Sparrowly Group working with clients in economic development, the visitor economy and community development. She has more than 20 years experience, including 15 years in local government working in the visitor economy and in destination management.

Dave Atherton

Lead Principal, Key Tourism Solutions & Regional Manager, Australian Tourism Export Council (ATEC)

Dave Atherton is the Lead Principal of Key Tourism Solutions and the Regional Manager for ATEC in SA, NT and North QLD focused on international trade distribution. Dave has worked in government, tourism and as a buyer/wholesaler overseas and selling Australian tourism product into the international markets. Dave brings over 35 years’ of knowledge and experience in international trade distribution including business development, trade engagement, rates and contracting, commissions, relationship management and key stakeholder engagement.

Kate Chalk

Director, Kate Chalk Advisory

After 20 years working for Flight Centre, which included roles as the SA State Manager and their Australian National Manager, Kate has a deep understanding of the travel industry. With diverse leadership experience and retail knowledge, as well as working on the sidelines as a coach and facilitator, Kate understands what it takes to run a successful team and business. Kate Chalk Advisory is a strategic business and coaching consultancy working with leaders and teams to maximise their success, she is also Chair of Peer-to-Peer Advisory group with TEC (The Executive Connection). She believes that people and purpose are the genesis of any organisation.

Robyn Adcock

Cyber Technology National Manager, Gallagher 

As Cyber Technology National Manager with Gallagher Australia Robyn brings more than 25 years experience in professional and financial risk management in the Australian market. Additionally, she is an active member of a highly networked cyber industry – working together to understand the multifaceted cyber industry environment at a local and international level and more importantly, how this knowledge translates to her clients’ needs. Her specialist knowledge and extensive experience in this complex risk area has fostered a passion and subsequent specialisation in cyber resilience and cyber security.

Elisha Kendrick

Digital Marketing & Optimisation Manager, South Australian Tourism Commission

With over a decade of marketing experience across agency, the private sector and now the SATC, Elisha has spent the last 5 years using her knack for digital user experience and consumer behaviour to inspire travellers to explore the world and especially, her own back yard.

Much of her time at SATC is spent working directly with South Australian tourism operators to develop their own digital capability, all while applying her knowledge of digital marketing to help connect them with potential travellers at home and abroad.

Reece Corbett-Wilkins

Partner, Clyde & Co

Reece is well regarded for his ability to advise boards and other senior members in the executive, legal, IT, risk management and public relations functions to navigate Australia’s complex cyber landscape. Reece and the wider team have helped thousands of entities respond to incidents, including some of Australia’s most prominent and industry-wide cyber events in recent times, and several supply-chain attacks and multi-party-data-breaches. Reece regularly contributes to law reform initiatives and was previously invited to a roundtable discussion with the Australian Government and Cyber Security leaders in advance of the release of Australia’s 2023 Cyber Security Strategy Discussion Paper, which has inspired a number of topics at this conference.

Blare Sutton

Partner, McGrathNicol

Leading the Technology & Cyber practice in Melbourne for McGrathNicol, Blare has a passion for breaking through the hype and jargon of the technology industry to help his clients achieve their goals. He specialises in understanding business processes, risk and regulatory frameworks and jurisdictional requirements to provide practical solutions to business and technological issues. With a background in IT Advisory and Implementation, Blare has over three decades of experience in Technology Advisory, Cyber Risk & Resilience and Crisis Management, including 7 years as Chief Technical Officer of a leading global software developer using Machine Learning and Artificial Intelligence to assist customers in the legal sector.

2024 SA Tourism Conference Sponsors